StubHub Launches Dedicated Women’s Sports Hub as Olympic Momentum Drives Sales

March 3, 2026

StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition.

The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single destination for fans seeking women’s sports events. The launch reflects what StubHub describes as a broader shift in the marketplace, with Olympic visibility translating into measurable growth at the professional level. TicketNews