Study: Women’s sport could be better long-term investment than men’s

July 8, 2022

Women’s sport could be a better long-term bet for investors than men’s competitions, according to new research from from The Sports Consultancy (TSC) and accountancy and business advisory firm BDO.

While acknowledging that women’s sport is still in an early stage of its development, the report states that it can innovate without having to compete with inflexible established successful formats. It is also likely to be free of complex commercial structures which can limit growth. SP