Superfeet Named Insole Supplier of the Professional Women’s Hockey League

April 2, 2025

Superfeet to provide league athletes with hockey-specific insoles engineered to deliver performance and support on the ice

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey Performance and Hockey Cushion insoles, designed to enhance foot stability, reduce fatigue, improve skate fit and deliver unparalleled comfort during competition and training.

“Superfeet hockey insoles have changed my game,” said Loren Gabel, Boston Fleet PWHL player and two-time National Champion. “They offer unparalleled comfort and support, which reduces foot fatigue during demanding workouts and games. My stride efficiency is further increased by the better stability and alignment, which enables me to maintain my speed and balance. I have also had reduced discomfort and improved performance all around after switching to Superfeet.”

This partnership underscores Superfeet’s dedication to empowering athletes and advancing performance from the ground up. By integrating Superfeet’s innovative insole technology into the PWHL’s training and game-day routines, athletes gain an essential piece of equipment that supports their pursuit of excellence.

“The incredible athletes of the PWHL deserve the best,” says Trip Randall, CEO of Superfeet. “With the #1 performance hockey insole trusted by elite players, Superfeet is proud to partner with them. This collaboration reflects our long-standing commitment to providing top athletes with equipment as essential to their game as the skates they wear, helping them perform at the highest levels.”

Superfeet Hockey Insoles are specifically designed to meet the unique demands of hockey. Their proprietary shape contours to the foot for a customized fit, enhancing energy transfer, edge control, and overall performance. Proven to reduce foot fatigue and improve acceleration by 11%, Superfeet insoles offer the performance edge that every hockey player—professional or amateur—needs.

As the PWHL wraps up its second groundbreaking season and heads towards playoffs, Superfeet insoles play a vital role in supporting players’ endurance, agility, and health, helping them stay competitive on and off the ice.

For more information and media inquiries, please contact Andrea Green at andrea.green@rygr.us.

ABOUT SUPERFEET WORLDWIDE, LLC

Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to community initiatives, striving to create a healthier, more sustainable future. For more information, visit superfeet.com.

ABOUT THE PWHL

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top position in the first-ever Canadian edition of the Harris Poll, which ranks companies’ reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

For media inquiries, please contact:

Andrea Green
Senior PR Account Manager
andrea.green@rygr.us
970.924.0704 ext. 2104