Under Armour and DICK’S Foundation Commit $1 Million to Girls Flag Football Grant Program

February 8, 2026

Under Armour and The DICK’S Sporting Goods Foundation announced a combined $1 million commitment to the Click Clack: Next Era Grant, a new initiative delivered by Beyond Sport focused on expanding access to girls flag football. The grant combines financial support with equipment, apparel, and structured coach education provided through Positive Coaching Alliance.

“Expanding access to sport is core to who Under Armour is as a brand,” said Flynn Burch, Under Armour Director of Global Community Impact & UA Next. “Click Clack: Next Era Grant reflects our belief in the power of women’s and girls’ sports and our commitment to creating safe, welcoming environments where young athletes feel they belong.”

The funding structure targets multiple levels of flag football development, from community organizations to state athletic associations working on official sport sanctioning. YOUTH SPORTS BUSINESS REPORT