Unrivaled Leans In to NBA Arenas After Making Millions in Philly

February 13, 2026

Unrivaled is hitting the road again.

After bringing in $2 million in revenue—including ticket sales, merchandise, and sponsorships—from their tour stop in Philadelphia, the 3-on-3 women’s basketball league is moving its March 2 semifinals games from Miami to Brooklyn.

“We’ve been in conversations with Barclays for a while,” Unrivaled CEO Alex Bazzell told Front Office Sports. “We had already built a relationship. Candidly we were looking at potential stops for next year, so we’re in active dialogue with numerous venues across the country. This just so happened that the Nets were out of town. Coming off the heels of Philly, the excitement around it, we look at this as an opportunity we couldn’t pass up.”

Unrivaled announced the Philadelphia tour stop—its first—in early October, giving them more than three months of lead-up time to sell tickets and market the event. This time the league will have just over two weeks to attempt to sell out the nearly 18,000-capacity New York arena.

“This is very much a pop-up,” Bazzell said. “We’re not going to judge our success the same way we would Philly. But of course we want to sell as many seats as possible.”