Women in Motorsports North America and Parity Announce New Event at 2024 Pikes Peak to Honor Six Female Racing Phenoms

June 5, 2024

Women with Drive Event will Feature a Panel Discussion & Reception at the U.S. Olympic & Paralympic Museum in Colorado Springs on June 21, Presented by RBC Wealth Management

New York, NY, June 5, 2024 /SPORTSWIRE WOMEN/ –Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the latest edition of their collaborative event series Women with Drive: Pikes Peak, presented by RBC Wealth Management. The event will celebrate that for the first time in history, the Broadmoor Pikes Peak International Hill Climb (PPIHC) race will feature six women drivers: Mary Barker, Ryan Cheek, Laura Hayes, Katherine Legge, Kathryn Mead, and Loni Unser.

The event will feature an exclusive panel and reception on June 21 at the U.S. Olympic and Paralympic Museum in Colorado Springs, Colorado, for 100 notable industry leaders, race car drivers, and executives. Parity CEO Leela Srinivasan will moderate the panel discussion and will include Laura Hayes and Loni Unser (both scheduled to compete in the race) as well as Kate Brim (2x World Champion, handcycling) and Sammy Schultz (Olympian, modern pentathlon). The discussion will touch on various topics, including the continued growth of women’s sports, women athletes as leaders and competitors, opportunities to continue equal representation, and the future of women in racing. Additional event sponsors include Yokohama Tires, Toyota of Colorado Springs, Porsche, and Mobil 1.

The event will take place two days before the 102nd running of the Broadmoor Pikes Peak International Hill Climb. The PPIHC, also known as The Race to the Clouds, is an invitational automobile hill climb to the 14,115’ summit of Pikes Peak, America’s Mountain. So far, nearly 70 drivers are scheduled to participate in the race.

“All eyes will be on Pikes Peak next month, and we’re looking forward to celebrating a record six women drivers competing in the race to the clouds,” says Parity CEO Leela Srinivasan. “Our commitment to the Women with Drive series stems from our shared belief in gender equality and creating opportunities for women athletes. We are delighted to partner with WIMNA and RBC Wealth Management again to bring the motorsports community together and recognize the prowess of women in the industry.”

“We’re honored to continue our partnership with Parity and RBC Wealth Management for our second reception and panel discussion during this historic moment of women racers participating in the 102nd running of the PPIHC. Our shared commitment to gender neutrality perfectly aligns with WIMNA’s efforts to enable and advance careers for women,” says Cindy Sisson, Executive Director. “The evening will be engaging, informative, and entertaining in the iconic venue of the U.S. Olympic and Paralympic Museum.”

“Investing in women’s sports matters. It’s not only important for increasing opportunities and pay for the athletes, but also making women’s sports more accessible to their growing fan base,” said Shareen Luze, Head of Culture and Field Experience at RBC Wealth Management. “As a former college athlete and huge sports enthusiast, I’m thrilled RBC Wealth Management can join WIMNA and Parity once again to celebrate women paving the way for others on and off the track.”

To attend Women with Drive Pikes Peak, please register at https://paritynow.co/rsvp-24women-with-drive-rbc-pikespeak. For press interested in attending, please contact michelle@22-spring.com for more information.


About Parity:

Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes, and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley, AdventHealth, and Superfeet to over 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, and Facebook.

About Women in Motorsports North America (WIMNA):

Women in Motorsports North America is a community of professional women and men devoted to enabling opportunities for women across all motorsport disciplines. Founded as a 501c3 in April 2022, WIMNA is quickly establishing its positive impact on motorsports, supporting and creating resources that enable women drivers, technicians, engineers, operations staff, business-related staff, media, and more to thrive in the industry. Best known for its Women with Drive Summit, which is held each year, WIMNA also provides resources, mentorship, coaching, career connections, and more. Learn more at womeninmotorsportsna.com.

About RBC Wealth Management

Founded in 1909, RBC Wealth Management delivers trusted advice and world-class wealth solutions to individuals, families, and institutions. A subsidiary of Royal Bank of Canada (RBC), it is one of the largest full-service wealth management firms in the U.S., supporting the complex needs of high-net-worth and institutional clients by providing access to private banking, credit, investment management, asset management and other services. In the United States, RBC Wealth Management has $570 billion in total client assets with more than 2,100 financial advisors operating from 190 locations in 42 states. RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC. Learn more at rbcwm.com

subject to change based on attendees