Women in Motorsports North America and Parity Announce Women with Drive Miami Event to Celebrate Industry Trailblazers

April 25, 2024

Event Will Feature an Exclusive Reception and Panel Discussion on Friday, May 3, Presented by RBC Wealth Management

New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ – Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The event will feature a reception and panel discussion to celebrate all women blazing a trail, on the track and in the boardroom, the evening of Friday, May 3, at Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

The event will bring together more than 100 leaders, influencers, race car drivers, and notable industry executives to discuss the current climate of the sport, celebrate its continued growth, and look towards the sport’s future. The panel will feature a lively conversation about women as leaders and competitors, in society and motorsports, with pioneering motorsports legend Lyn St. James, 2023 Porsche Sprint Challenge champion Ashley Freiberg, and Chief Diversity Officer for Seminole Hard Rock Stephanie Piimuana, that will be moderated by Parity CEO Leela Srinivasan. The discussion will cover current issues and opportunities for a more diverse and inclusive motorsports industry.

This special one-day event will be held leading up to the F1 Miami Grand Prix (May 3-5), one of the most notable races of the calendar year and a tentpole in the global sports calendar. Women with Drive Miami is the latest event as part of WIMNA’s ongoing Women With Drive series, which supports and enhances opportunities for women across all disciplines of motorsports. Additional partners for the event include Porsche, Mobil 1, Racing Prodigy, and Yokohama Tires.

Parity, WIMNA, RBC Wealth Management and supporting partners will also distribute a total of $5,000 in scholarships to attending women drivers.

“We’re honored to partner with Parity and RBC Wealth Management for this exciting reception and panel discussion. Our shared vision of gender neutrality fits perfectly with WIMNA’s efforts in enabling and advancing careers for women,” says Cindy Sisson, WIMNA’s Executive Director. “The evening will be engaging, informative and entertaining.”

“We are thrilled to announce our official partnership with Women in Motorsports North America for this seminal industry event,” says Srinivasan, CEO of Parity. “In collaboration with WIMNA and RBC Wealth Management, Parity stands firm in its commitment to fostering diversity and empowerment within motorsports and beyond. By celebrating and supporting women in this dynamic field, we not only embrace inclusivity but also champion the industry’s boundless potential.”

“The popularity of women’s sports is at an all-time high, racking up big wins with fans, mainstream viewers, as well as prospective owners and sponsors. Yet, despite this rapidly expanding acclaim and demand, women athletes still earn far less than their male counterparts,” says Shareen Luze, Head of Culture and Field Experience at RBC Wealth Management. “RBC Wealth Management is dedicated to fostering workplaces and communities where everyone can reach their full potential. And that includes supporting events like Women with Drive Miami that highlight the need for equal opportunities and income for women athletes.”

This partnership is the latest RBC initiative dedicated to supporting women’s sports across a number of important areas. RBC has commissioned ongoing research in partnership with Wasserman and The Collective, Wasserman’s women-focused division. The first report, The New Economy of Sports, seeks to:

  • examine the athlete income gap
  • illustrate the opportunities women athletes present to brands, sponsors and investors
  • arm key stakeholders in sports with the data needed to make a strong business case to drive positive change

For press interested in attending, please get in touch with michelle@22-spring.com for more information.


About Parity:

Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and Strava to more than 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.

About Women in Motorsports North America (WIMNA):

Women in Motorsports North America is a community of professional women and men devoted to enabling opportunities for women across all motorsport disciplines. Founded as a 501c3 in April 2022, WIMNA is quickly establishing its positive impact on motorsports, supporting and creating resources that enable women drivers, technicians, engineers, operations staff, business-related, media, and more to thrive in the industry. Best known for its Women with Drive Summit, which is held each year, WIMNA also provides resources, mentorship, coaching, career connections, and more. Learn more at womeninmotorsportsna.com.

About RBC Wealth Management – U.S.
Founded in 1909, RBC Wealth Management delivers trusted advice and world-class wealth solutions to individuals, families and institutions. A subsidiary of Royal Bank of Canada (RBC), it is one of the largest full-service wealth management firms in the U.S., supporting the complex needs of high-net-worth and institutional clients by providing access to private banking, credit, investment management, asset management and other services. In the United States, RBC Wealth Management has $570 billion in total client assets with more than 2,100 financial advisors operating from 190 locations in 42 states. RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC. Learn more at rbcwm.com