Women-Led Startup Shefly Apparel Wins 2022 Outdoor Retailer Innovation Award

February 9, 2022

Female-founded outdoor clothing startup SheFly Apparel has won an Outdoor Retailer Innovation award for their Go There™ Pant. Led by co-founders Georgia Grace Edwards and Charlotte Massey, SheFly Apparel is a women’s apparel brand on a mission to provide products that make the outdoors more accessible for all. Their Go There™ Pant features a second, patented zipper (in addition to a traditional zipper) that allows everyone to ‘answer nature’s call’ and relieve themselves in the outdoors with comfort and safety.  Outdoor Industry