Women’s soccer sponsorship up 53% since 2022/23

March 9, 2026

Ampere noted that teams with the biggest fan growth had the most significant commercial momentum, noting that Arsenal, Chelsea and Barcelona ranked among the top 15 per cent of European clubs for growth in sponsorship deals. Fan growth was attributed to help the trio sign new partners like Uber, Starling and Ticketmaster this season.

Meanwhile, the company also found that 17 per cent of sports fans in the ‘big five European markets’ now follow women’s soccer teams, according to its Sport Consumer data. This represents a 21 per cent increase since the fourth quarter of 2023. SPORTSPRO