Women’s sports sponsorship in India growing 50% faster than men’s: Report

December 3, 2025

Women’s sports in India are emerging as a fast-growing commercial and cultural category, according to a new year-end report by LS Digital. Titled ‘The Rise of Women’s Sports Marketing in India,’ the study examines how India’s Women’s Cricket World Cup victory and broader institutional reforms are reshaping fandom, digital consumption, and brand engagement.

The report uses LS Digital’s Quilt-based methodology, combining search and social data with machine-assisted discourse analysis, to track audience shifts and commercial patterns. social samosa