Women’s tennis body signs biggest sponsorship deal in the history of women’s sport

December 10, 2025

In a landmark moment for women’s tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz.

The WTA today announced that the German car manufacturing giant would become their ‘premier partner’, affirming the tour’s status as the biggest and most marketable female sport in the world. Daily Mail