2024 Could Be a Make-Or-Break Year for the Tour de France Femmes

March 25, 2024

If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners.

Just because a race does fantastically well one year in terms of unprecedented levels of viewership and media coverage or because a team is arguably the absolute best in the world doesn’t guarantee anything. It’s all easy come, easy go. That’s why I’m nervous about the Tour de France Femmes avec Zwift and why I believe that this year could be the most pivotal year for the race. Bicycling