85% of industry leaders forecast double-digit growth in women’s sports

August 5, 2024

PwC’s report stated that the sports sector is becoming highly sought-after due to continued revenue growth (based on media rights and sponsorship deals) and more sustainable business models emerging. Sports experts surveyed were optimistic about institutional investors’ prospects, especially with growth in the sports market. Though growth isn’t universal, PwC added that certain investors are well-positioned to seize opportunities in the evolving landscape.

In addition, 83 per cent of executives feel that new commercial models will be required to attract investment.

On the tech front, the 59 per cent of sports leaders who said they did not have a clear GenAI strategy highlighted barriers such as funding and capability requirements. PwC noted this offers early adopters a chance to gain a competitive edge. SportsPro Media