Investing In Women’s Sports: The Right Thing To Move Brands Forward

March 8, 2022

Brands shouldn’t invest in women’s sports just because it’s the right thing to do. Today it’s important to recognize that the future is female. This slogan has been around for decades and still rings true. Women’s sports are on the rise in the U.S. and around the world. They continue to grow in size, viewership and pay distribution—as the U.S. Women’s National Team so firmly established with its recent legal settlement. Yet, even as all the arrows point up, there is continued reluctance to invest in the thriving on-field product. Sportico