Serena Williams’ venture fund invests seven-figure sum into OpenSponsorship

April 19, 2022

Launched in 2015 by British entrepreneur Ishveen Jolly, OS’ tech platform allows athletes to sign up for free and apply directly to brands to work with them on certain campaigns. Brands themselves are able to pay a flexible subscription fee. By end of 2021, the business had facilitated more than 10,000 deals across 400 brands, reaching US$5 million in top line revenue. SP