Lululemon didn’t change activewear, it changed apparel

November 9, 2022

A search for “athleisure” in SEC filings yields more than 650 results going back to 2001. That includes Lululemon’s filings, as well as athletics retailers like Dick’s Sporting Goods and Foot Locker, but the term is also listed in filings by a host of general apparel retailers, including PVH, Stitch Fix, Designer Brands and Iconix Brand Group. Retail Dive