CarMax expands WNBA sponsorship, becomes ‘Changemaker’

May 17, 2023

CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with the league to tell untold stories of players in a content series that will air on digital and social channels of the league and CarMax. SP