Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director

May 26, 2023

Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments.

Leach was most recently chief brand officer at La DoubleJ, the Milan-based trendy women’s fashion brand from November 2021 to May 2023. She is the co-founder of Sublime, a strategic brand studio based in Los Angeles, and also co-founded Chance, a lifestyle brand also based in Los Angeles. She held the chief customer officer role at Beautycounter and has consulted with Apple, Ralph Lauren, GAP, Old Navy, and J Brand. SGB Media