The WNBA Is Teaming Up With Women-Led Businesses

December 18, 2023

Finding the right partnership can be a slam dunk for a business–and women-led businesses are increasingly finding that partner in the Women’s National Basketball Association.

There’s good reason for increased interest in the league; the WNBA audience has grown 43 percent year-over-year. More broadly, viewership of women’s sports has surged in recent years, and women between the ages 18-to-24 are the fastest-growing sports audience, according to Nielsen data.

While the WNBA declined to share the value of its individuals sponsorship deals, the league’s 2023 annual sponsorship revenue is estimated to be $860.1 million from 36 partnerships, including television contracts, according to a June 2023 report by the London-based research and analytics firm GlobalData. (Inc.)