FanDuel says Iowa-LSU game was its biggest betting event of all time for women’s sports

April 2, 2024

The superstar women’s college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records.

FanDueltells CNBC that the Louisiana State University versus Iowa game was its biggest betting event of all time for women’s sports.

The record betting comes as women’s sports have hit an inflection point, reaching bigger audiences and garnering more interest than ever with the rise of once-in-a-lifetime superstar talent such as Caitlin Clark and increasing valuations of women’s sports franchises. CNBC