Athletic Cosmetic Company Bets Big on Sports Makeup

April 9, 2024

In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant.

Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to bring their concept of “athbeauty” to life.

Athletic Cosmetic Company aims to create products that are sweat and water-resistant, long-wear, oil-free, and non-acnegenic, as well as lightweight and fragrance-free. Athletech News