PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
November 27, 2024
Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports
Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...
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November 12, 2024
Sports equipment designed for women, by women
Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the field. Harvard School of Engineering
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October 7, 2024
iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby
October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...
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September 25, 2024
IMWC 2024: Wetsuits of the Top 10 Pro Women
Each year in the past, we have looked at the top 10 fastest splits in the professional field for each leg. In order to be counted in these tables, athletes need to finish the race. For this year’s top 10, there were two athletes subbed out of the individual splits...
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September 11, 2024
FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer
Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer and pronatal certified pre/postnatal trainer. The program offers specialized workouts and support from week five of pregnancy through postnatal recovery. The offering takes women through programming week by week, providing exercises and...
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August 15, 2024
Reebok releases new fitness app
Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...
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July 22, 2024
Why Running Clubs Are the New Dating App
Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...
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July 19, 2024
ESPN’s Sarah Spain launches new podcast
Sarah Spain is expanding her brand. The veteran ESPN journalist launched a new podcast this week, Good Game with Sarah Spain, distributed by iHeartPodcasts and available on the iHeartRadio app and on podcast platforms. Awful Announcing 2 The daily podcast is a production of the Women’s Sports Audio Network, the new venture...
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July 17, 2024
Sue Bird Barbie: Mattel honors former UConn women’s basketball star with signature doll
Former UConn women’s basketball star and WNBA great Sue Bird has been honored with a signature Barbie doll. Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that...
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July 15, 2024
Fitness Studios Look To Empower Women Through Menopause
In recent years, the fitness industry has increasingly come to recognize the potential in catering to menopausal clients. To respond to this growing demand, Holly Rilinger, a strength coach and founder of Lifted, started a Menopause Bootcamp at Lifted. “We launched Menopause Bootcamp this year to help women learn how to...
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June 13, 2024
The Future of Fitness Tech Is 3D, Says Fit:match
Consumers are becoming more and more discerning – craving a hyper-personalized and comprehensive understanding of their bodies. For many, no longer is the Apple Watch, Garmin or other such wearable enough. The stage is set and the time is right for advanced technology to fill this widening gap, and Fit:match...
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June 11, 2024
Megan Rapinoe & Sue Bird To EP Untitled Docuseries About Lives Of Female Pro Athletes From Bunim/Murray, TOGETHXR
The production company behind shows like Vanderpump Villa is collaborating with Sue Bird’s media company TOGETHXR to develop an untitled docuseries that takes viewers behind-the-scenes and into the lives of the top female athletes in the United States. The docuseries, executive produced by Bird and Megan Rapinoe, will follow athletes from the WNBA,...
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June 3, 2024
Whoop, Oura CEOs Eye Women’s Health, Data Optimization
Oura and Whoop may be competitors as two of the most prominent brands in the burgeoning wearables space, but their leaders move in lockstep when it comes to identifying the biggest opportunities and challenges facing the market. Athletech News spoke with Oura CEO Tom Hale and Whoop founder and CEO Will Ahmed to get...
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May 17, 2024
WNBA, women’s sports craze helping to fuel major tampon redesign
A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks. Why it matters: It's "the first engineering redesign of the tampon in 80 years" according to Sequel, which aims to change the game for women athletes. "We've introduced a helical spiral that circumnavigates the...
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April 9, 2024
Athletic Cosmetic Company Bets Big on Sports Makeup
In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to...
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April 4, 2024
Garmin’s new heart rate tracker pairs nearly perfectly with sports bras
Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels like I’ve signed up to run 13 miles with a python squeezing my chest. Which is...
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March 13, 2024
‘Girls Run Ultras’ Is a New Film About Women Crushing Trails
Girls Run Ultras is a 15-minute film that follows the journey of an all-women’s running collective, Girls Run NYC, as they push their limits individually and collectively through the challenges of the 2022 Black Canyon Ultras 60K. It’s an intimate look into a group’s unwavering determination and camaraderie as they conquer the trails together....
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February 26, 2024
Could Smart Earrings Shake Up the Wearables Space? Researchers Think So
Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health. The device continuously monitors earlobe temperature to provide more insights into users’ health in a fashionable and discreet manner. It can detect changes related to stress,...
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February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet
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February 6, 2024
Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...
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January 22, 2024
The 14 Best Wellness Retreats in the World for Active Travelers
Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...
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December 22, 2023
The Best Women’s Running Books of 2023
It’s also been a big year for books about women running—from compelling and vulnerable memoirs by legends of the field to insightful explorations of the sport’s intersection with cultural and social issues. Women's Running put together our top reads of the year. Here are their top picks.
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December 12, 2023
The Story Behind ‘Under Pressure,’ Netflix’s USWNT Women’s World Cup Documentary
You may think you know how the U.S. women’s national team’s 2023 World Cup journey ended. One millimeter, a tense penalty kick shootout against Sweden and a heartbreaking Round of 16 exit. There’s more to the story, though, as the Netflix series, Under Pressure: The U.S. Women’s World Cup Team,...
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December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
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November 21, 2023
Americans Are Spending More on Supplements, Especially Performance & Recovery
Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins and supplements is a growing “super category” in terms of revenue, with sales of $13.5...
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