PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
April 16, 2026
Gatorade revamps brand to compete in booming hydration market
Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports drink into a broader hydration brand that appeals to everyday consumers—not just athletes. While Gatorade still...
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April 1, 2026
“Coming to Term:” A Film About Clare Gallagher’s Run Through Pregnancy
"Coming to Term" is a short film documenting elite trail runner Clare Gallagher's experiences running during her final month of pregnancy, offering an unfiltered view of the physical and emotional challenges involved. Gallagher, known for wins at the 2016 Leadville 100 Mile, 2017 CCC, and 2019 Western States 100, shifted...
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April 1, 2026
WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencer
Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered on athlete-led product seeding rather than traditional paid marketing. Ahead of launch, Forta partnered with Faves to place its...
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March 31, 2026
Garmin and Natural Cycles integrate skin temperature data for fertility insights
Garmin has announced a product integration with Natural Cycles that allows compatible smartwatches to sync skin temperature data directly with the fertility tracking app. By tracking overnight temperature changes on devices such as the fenix 8, Forerunner 570, Forerunner 970, Venu 4, and Venu X1, users can unlock fertility insights within...
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March 31, 2026
Stanley celebrates women’s sports with new tumbler collection, but it’s only available for 2 days
Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different kind of energy to the brand’s viral Quencher lineup, but it’s only available for two days....
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March 23, 2026
Tension Opens as a Women’s-Only Strength Gym Amid Female Lifting Surge
Opening in Brooklyn’s Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women As strength training takes off as one of the top fitness trends among women, a new brand is capitalizing on its growth, opening a new studio in one of New York City’s trendiest...
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March 5, 2026
Barbie Spotlights Women’s Sports Stars in International Women’s Day Dream Team
Mattel released Barbie's first-ever Dream Team for International Women's Day, creating one-of-a-kind dolls honoring eight women who led the way in their industries — including top women's sports athletes. The 2026 lineup is headlined by tennis legend Serena Williams. Pro footballer Chloe Kelly, surfer Stephanie Gilmore, and cricketer Smriti Mandhana...
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February 27, 2026
Just Women’s Sports Launches New Soccer Podcast ‘Time Wasting’ With Kelley O’Hara And Ali Riley
Just Women's Sports is expanding its original soccer programming with the launch of Time Wasting, a new weekly podcast hosted by 2x World Cup champion Kelley O'Hara and longtime Angel City captain Ali Riley. Inspired by the cheeky soccer tactic of running down the clock, Time Wasting flips the concept on its head,...
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February 9, 2026
Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women
There seems to be a new wearable meeting nearly every need across fitness and wellness, but startup Clair is hoping to disrupt a space that is only just now catching up to women’s unique physiology. The new wellness tech brand, founded by Stanford graduates Jenny Duan and Abhinav Agarwal, has...
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January 28, 2026
Strava is deleting millions of users’ activities
Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...
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December 10, 2025
Hello Sunshine’s ‘The Rise’ Five-Part Documentary Series On Women’s Sports Heading To Peacock
Hello Sunshine, along with Ally and the Lyda Hill Philanthropies’ If/Then Initiative, revealed the premiere of The Rise, a five-part documentary series capturing the growth of women’s professional sports. The first two films in the series land on Peacock on December 15, 2025, with additional features rolling out in 2026. Hello Sunshine’s documentary...
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October 24, 2025
Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest
Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags. Athletech News
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October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
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October 8, 2025
Apple Watch now offers high blood pressure notifications
The latest versions of the Apple Watch (Series 11 and Ultra 3), released Sept. 19, have a new health feature: hypertension notifications, representing a breakthrough addition to the heart health features offered by Apple Watch. The watch does not directly measure blood pressure, but works via optical heart rate sensing...
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October 7, 2025
Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife
Perimenopause doesn’t wait until 50. For many women, it begins in their mid-to-late 30s or 40s, a time already packed with career demands, caregiving and everything in between. The transition can bring more than a hundred possible symptoms, from brain fog and anxiety to weight changes and sleepless nights. Yet...
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September 12, 2025
Apple gets official approval for watch feature that can spot potentially fatal problem
Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people have dangerously high blood pressure (hypertension). Unlike some tools, it doesn’t work by way of a...
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September 10, 2025
Club Pilates, Pure Barre Add Women’s Health Programming
Club Pilates and Pure Barre are joining forces with Midi Health, a telehealth clinic focused on women’s midlife care and GLP-1s, in launching a new campaign to provide its boutique fitness members with education, resources and events on hormone health, menopause management and longevity. Athletech NEWS
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September 9, 2025
Beachbody Adds At-Home Pilates, Women’s Health Content
The Beachbody Company, also known as BODi, is unveiling the ultimate wellness trifecta this fall, spotlighting women’s hormonal health, Pilates and functional nutrition. Athletech NEWS
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September 4, 2025
Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages
Zepp Health (NYSE: ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women’s wellness platform focused on optimizing female performance through hormone-informed coaching. businesswire
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August 12, 2025
Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools
Oura is deepening its focus on women’s health with the rollout of a redesigned Pregnancy Insights experience and the launch of its first-ever perimenopause feature. The updates build on the smart ring maker’s growing suite of reproductive health tools. Athletech NEWS
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August 11, 2025
Women’s Rugby World Cup to adopt flashing mouthguards to signal head impact
Mouthguards that light up to indicate a player has suffered a significant head impact will be used at the Women's Rugby World Cup, officials announced Monday. Mouthguards will flash red if the impact is severe enough to potentially cause a concussion. The referee will then stop play and the player...
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July 17, 2025
Women’s health app Flo launches perimenopause features
Women's health app Flo will soon bring features specifically for perimenopause to its 76 million monthly active users. Previously, Flo focused on reproductive health, and called itself a period and ovulation tracker, and a pregnancy app. Now, Flo is branching out to help people track symptoms of perimenopause, the transitional period...
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June 24, 2025
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News
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June 12, 2025
Monumental Sports Network Pioneers Interactivity for Women’s Sports by Offering Integrated Sports Betting and Gamification Features for Mystics Games
Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season....
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June 9, 2025
Caitlin Clark, Wilson Release Four New Signature Basketballs
Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico
