PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
June 24, 2025
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News
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June 12, 2025
Monumental Sports Network Pioneers Interactivity for Women’s Sports by Offering Integrated Sports Betting and Gamification Features for Mystics Games
Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season....
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June 9, 2025
Caitlin Clark, Wilson Release Four New Signature Basketballs
Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico
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June 4, 2025
Running Mate Builds on Safety Mission for Women Runners
Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by...
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May 15, 2025
Airbnb launches new services ahead of summer travel season
Airbnb is taking on hotels… again. The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer...
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May 15, 2025
Athletes and fitness influencers use creatine, but what is it? And does it work?
Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian
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May 6, 2025
Sports Business Journal to add women’s sports biz coverage
The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news
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April 29, 2025
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...
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April 14, 2025
USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub
USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...
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April 7, 2025
New Jazzercise Program Targets Menopausal Women
Jazzercise is helping perimenopausal and postmenopausal women dance to a new beat with the launch of Vital Sculpt HIIT — a new science-backed fitness program. Athletec News
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March 13, 2025
Roku Adds National Women’s Soccer League Zone For NWSL Fans
Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better
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March 5, 2025
New Barbie Collection Spotlights Women’s Sports Stars
Toy titan Mattel is celebrating March 8th's International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos. Just Women's Sports
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February 28, 2025
Assault Survivor Creates App To Keep Women Runners Safe
In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate, a “RunShare” app that connects women with verified running and walking partners who have passed...
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January 23, 2025
Kelley O’Hara Launches Post-Soccer Career with Just Women’s Sports Studio Show “Sports Are Fun!”
LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ -- Olympic gold medalist and two-time World Cup champion Kelley O'Hara and Just Women's Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports Are Fun!, presented by Intuit TurboTax, will feature O'Hara and co-host Greydy Diaz discussing anything and everything...
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November 27, 2024
Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports
Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...
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November 12, 2024
Sports equipment designed for women, by women
Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the field. Harvard School of Engineering
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October 7, 2024
iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby
October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...
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September 25, 2024
IMWC 2024: Wetsuits of the Top 10 Pro Women
Each year in the past, we have looked at the top 10 fastest splits in the professional field for each leg. In order to be counted in these tables, athletes need to finish the race. For this year’s top 10, there were two athletes subbed out of the individual splits...
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September 11, 2024
FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer
Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer and pronatal certified pre/postnatal trainer. The program offers specialized workouts and support from week five of pregnancy through postnatal recovery. The offering takes women through programming week by week, providing exercises and...
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August 15, 2024
Reebok releases new fitness app
Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...
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July 22, 2024
Why Running Clubs Are the New Dating App
Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...
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July 19, 2024
ESPN’s Sarah Spain launches new podcast
Sarah Spain is expanding her brand. The veteran ESPN journalist launched a new podcast this week, Good Game with Sarah Spain, distributed by iHeartPodcasts and available on the iHeartRadio app and on podcast platforms. Awful Announcing 2 The daily podcast is a production of the Women’s Sports Audio Network, the new venture...
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July 17, 2024
Sue Bird Barbie: Mattel honors former UConn women’s basketball star with signature doll
Former UConn women’s basketball star and WNBA great Sue Bird has been honored with a signature Barbie doll. Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that...
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July 15, 2024
Fitness Studios Look To Empower Women Through Menopause
In recent years, the fitness industry has increasingly come to recognize the potential in catering to menopausal clients. To respond to this growing demand, Holly Rilinger, a strength coach and founder of Lifted, started a Menopause Bootcamp at Lifted. “We launched Menopause Bootcamp this year to help women learn how to...
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June 13, 2024
The Future of Fitness Tech Is 3D, Says Fit:match
Consumers are becoming more and more discerning – craving a hyper-personalized and comprehensive understanding of their bodies. For many, no longer is the Apple Watch, Garmin or other such wearable enough. The stage is set and the time is right for advanced technology to fill this widening gap, and Fit:match...
