PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
September 12, 2025
Apple gets official approval for watch feature that can spot potentially fatal problem
Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people have dangerously high blood pressure (hypertension). Unlike some tools, it doesn’t work by way of a...
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September 10, 2025
Club Pilates, Pure Barre Add Women’s Health Programming
Club Pilates and Pure Barre are joining forces with Midi Health, a telehealth clinic focused on women’s midlife care and GLP-1s, in launching a new campaign to provide its boutique fitness members with education, resources and events on hormone health, menopause management and longevity. Athletech NEWS
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September 9, 2025
Beachbody Adds At-Home Pilates, Women’s Health Content
The Beachbody Company, also known as BODi, is unveiling the ultimate wellness trifecta this fall, spotlighting women’s hormonal health, Pilates and functional nutrition. Athletech NEWS
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September 4, 2025
Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages
Zepp Health (NYSE: ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women’s wellness platform focused on optimizing female performance through hormone-informed coaching. businesswire
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August 12, 2025
Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools
Oura is deepening its focus on women’s health with the rollout of a redesigned Pregnancy Insights experience and the launch of its first-ever perimenopause feature. The updates build on the smart ring maker’s growing suite of reproductive health tools. Athletech NEWS
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August 11, 2025
Women’s Rugby World Cup to adopt flashing mouthguards to signal head impact
Mouthguards that light up to indicate a player has suffered a significant head impact will be used at the Women's Rugby World Cup, officials announced Monday. Mouthguards will flash red if the impact is severe enough to potentially cause a concussion. The referee will then stop play and the player...
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July 17, 2025
Women’s health app Flo launches perimenopause features
Women's health app Flo will soon bring features specifically for perimenopause to its 76 million monthly active users. Previously, Flo focused on reproductive health, and called itself a period and ovulation tracker, and a pregnancy app. Now, Flo is branching out to help people track symptoms of perimenopause, the transitional period...
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June 24, 2025
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News
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June 12, 2025
Monumental Sports Network Pioneers Interactivity for Women’s Sports by Offering Integrated Sports Betting and Gamification Features for Mystics Games
Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season....
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June 9, 2025
Caitlin Clark, Wilson Release Four New Signature Basketballs
Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico
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June 4, 2025
Running Mate Builds on Safety Mission for Women Runners
Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by...
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May 15, 2025
Airbnb launches new services ahead of summer travel season
Airbnb is taking on hotels… again. The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer...
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May 15, 2025
Athletes and fitness influencers use creatine, but what is it? And does it work?
Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian
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May 6, 2025
Sports Business Journal to add women’s sports biz coverage
The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news
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April 29, 2025
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...
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April 14, 2025
USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub
USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...
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April 7, 2025
New Jazzercise Program Targets Menopausal Women
Jazzercise is helping perimenopausal and postmenopausal women dance to a new beat with the launch of Vital Sculpt HIIT — a new science-backed fitness program. Athletec News
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March 13, 2025
Roku Adds National Women’s Soccer League Zone For NWSL Fans
Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better
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March 5, 2025
New Barbie Collection Spotlights Women’s Sports Stars
Toy titan Mattel is celebrating March 8th's International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos. Just Women's Sports
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February 28, 2025
Assault Survivor Creates App To Keep Women Runners Safe
In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate, a “RunShare” app that connects women with verified running and walking partners who have passed...
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January 23, 2025
Kelley O’Hara Launches Post-Soccer Career with Just Women’s Sports Studio Show “Sports Are Fun!”
LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ -- Olympic gold medalist and two-time World Cup champion Kelley O'Hara and Just Women's Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports Are Fun!, presented by Intuit TurboTax, will feature O'Hara and co-host Greydy Diaz discussing anything and everything...
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November 27, 2024
Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports
Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...
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November 12, 2024
Sports equipment designed for women, by women
Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the field. Harvard School of Engineering
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October 7, 2024
iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby
October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...
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September 25, 2024
IMWC 2024: Wetsuits of the Top 10 Pro Women
Each year in the past, we have looked at the top 10 fastest splits in the professional field for each leg. In order to be counted in these tables, athletes need to finish the race. For this year’s top 10, there were two athletes subbed out of the individual splits...
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