WNBA Strikes It Rich With $2 Billion in Media-Rights Deals

July 17, 2024

The WNBA’s boom in popularity couldn’t have come at a better time for the league.

With its media deals expiring after the 2025 season, the WNBA was negotiating with potential partners at a historic peak of popularity. And it paid off, as the league agreed to $2.2 billion in new rights deals, The Athletic wrote Tuesday night.

The reported agreements with ESPN, Amazon, and NBC more than triples the league’s existing media-rights money, with the potential for more to come. Currently, the league pulls down $60 million from its rights partners annually. The new deals total $200 million per year, and give the league significant room to earn more than that. FOS