Micky Lawler, a Longtime Tennis Executive, Turns to Basketball

August 13, 2024

As a child, Lawler, whose father was an executive with a Dutch electronics company, lived in seven countries: the Netherlands, where she was born, Colombia, Argentina, Bolivia, Kenya, France and Belgium.

But the move that impacted Lawler the most came when she was 24 and returning to the Netherlands after finishing graduate school in Delaware.

Lawler felt the same chapter-closing emotions when her position as president of the Women’s Tennis Association was eliminated last December, months after the WTA announced its partnership with the venture capital firm CVC Capital Partners. That ended a 38-year career in tennis, during which Lawler was instrumental in overseeing the growth of tournaments, sponsorship, marketing and broadcast deals for the largest women’s sports entity. NY Times (possible Paywall)