Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

September 26, 2024

Annual ecommerce holiday invites businesses to join its community of women-led brands to help power the movement and level the playing field for women entrepreneurs

Sun Valley, ID (Sep 26, 2024) /SPORTSWIRE WOMEN/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday. Wild Rye, women’s active lifestyle brand and founder of the initiative, is inviting more businesses to join the directory and make this year’s shopping holiday on November 27, 2024, the most influential yet.

“This year’s Women-Led Wednesday is more significant than ever, coinciding with an election year and a historic moment for women in sports. The Paris Olympics were the first Games in history to have an equal number of women and men compete, and similarly, history is in the making with the first eight women ever competing at Red Bull Rampage” said Cassie Abel, Women-Led Wednesday and Wild Rye Founder. “As female athletes break records and shatter stereotypes, we’re excited to spotlight and support brands that are fueling this revolution. We hope that consumers feel motivated to make intentional purchasing decisions and actively contribute to a more equitable and inclusive marketplace.”

Women make up more than half of the professional workforce but are still less than 10-percent are CEOs

among the Fortune 500. Investment in women-led companies is crucial for fostering systemic change and by doing so with their dollars, consumers can help dismantle barriers and support women in business nationwide. Women-Led Wednesday aims to harness the spending season as an opportunity to change consumers’ habits and raise awareness for shopping with intention year-round.

Currently, more than 800 brands are listed on the Women-Led Wednesday directory and interested brands may apply to be included at any time, without cost, with just a commitment to promote participation and help raise awareness.

Although the holiday promotes extra savings on products from high quality brands on the day of, Women-Led Wednesday encourages people to shop women-led throughout the year, and

continues to list such brands on the website’s robust brand directory on an ongoing basis for easy access. Participating brands encompass consumer-product entities ranging from outdoors and active lifestyle gear and apparel to health conscious food and beverage brands.

For women-led businesses interested in joining the Women-Led Wednesday community, please visit https://womenledwednesday.com/join/ To shop Women-Led Wednesday brands, please visit https://womenledwednesday.com/business-directory/

To learn more about Women-Led Wednesday, please visit https://womenledwednesday.com

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Media Contact: wild-rye@outsidepr.com

About Women-Led Wednesday

Women-Led Wednesday is a nationwide campaign designed to encourage consumers to support women-led brands during the holiday shopping season and beyond. The seventh annual Women-Led Wednesday will take place on Wednesday, November 27, 2024. The campaign supports women—all self-identifying women brand leaders— entrepreneurs and those in leadership positions in efforts to create a more gender-balanced economic landscape. Our mission is simple: support women-led brands, create a gender balanced economy. Visit WomenLedWednesday.com for more information. @womenledwednesday

About Wild Rye

Founded in 2016, Wild Rye™ creates beautiful and technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style, and whether a beginner, pro, or après enthusiast, are committed to creating a welcoming and confidence-inspiring environment for women everywhere she plays wild. Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility – we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country like REI, Title Nine, evo and more. Learn more at wild-rye.com. @wild_rye