The Sports Bra eyes national expansion amid financial challenges

June 15, 2026

The Sports Bra, the Portland-based sports bar that shows women’s sports, announced in May that it is “seeking everyday investors to take it to the next level: a national franchise expansion,” according to Jonathan Bach of the Portland OREGONIAN. However, securities filings show that the company is “bleeding red ink and relying on a crowd-funded investment campaign to survive.” Unaudited financial statements filed with its latest fundraising effort show The Sports Bra generated only $1M in sales in all of 2025 — an “18% decline from the previous year — amid widening operating losses.” Accountants “suggested that as of the end of last year, The Sports Bra was at risk of insolvency unless it received a fresh cash infusion or found a way to make its concept consistently profitable.” SPORTS BUSINESS JOURNAL