Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum

October 1, 2024

Zip (ASX: ZIP), a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The “Pay How You Want” campaign showcases Zip’s payment options that let customers manage their spending without relying on traditional credit solutions and make the most of life’s opportunities.

The centerpiece of the campaign is a 30-second spot that follows Plum through an iconic pre-game tunnel walk. The ad illustrates the Zip Pay in 4¹ product, issued by WebBank, which allows customers to split purchases into four installments, and complements Plum’s multifaceted lifestyle as a businesswoman, role model, and elite athlete. Businesswire