Taylor Swift, the future of fandom and a dilemma facing women’s football

November 28, 2024

How to sum up Taylor Swift’s record-breaking Eras tour? Unavoidable and unignorable, given its scale and economic impact: the highest-grossing concert tour of all time boosted tourism, local businesses and the hospitality industry more significantly than the 2024 Summer Olympics and the Super Bowl. Dancing from concertgoers at several stops registered seismic activity.

Now, even the most powerful people in women’s football have turned their attention to Swift.

Michele Kang, the American owner of Washington Spirit, Olympique Lyonnais Feminin and London City Lionesses, has told her players and staff they are not competing with men’s football teams for eyeballs but the entertainment business — Swift included. “Why would you come to watch women’s football? We have to convince people this is the best form of entertainment.” yahoo!