Rihanna’s multibillion-dollar brand invested in the WNBA — and it’s just the start

August 25, 2025

In May, Rihanna’s multibillion-dollar brand inked its first beauty and skin sports contract with the WNBA’s reigning champions. “There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like,” Sukiana Chancy, vice president of brand strategy for Fenty Skin and Fenty Hair, told NBC News. NBC NEWS