Skechers Strikes Deal With WNBA to Become Official League Partner

May 6, 2026

Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league.

The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA’s milestone 30th season.

David Weinberg, chief operating officer at Skechers, said in a statement that partnering with the WNBA illustrates the footwear company’s long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level. WWD