ICC Women’s World Cup 2025 sees sponsorship and ad rates surge by up to 50%

September 24, 2025

The International Cricket Council (ICC) is set for a record-breaking commercial run at the ICC Women’s Cricket World Cup 2025, with sponsorship and advertising rates climbing sharply as the tournament approaches.

Sponsorship packages for the event have increased by up to 50 percent compared to the 2022 edition. Title sponsorship is priced between ₹20 and ₹35 crore, presenting or co-sponsorships between ₹8 and ₹15 crore, while associate partnerships fall in the ₹4 to ₹8 crore range. Digital bundles for OTT and connected TV, including home-screen takeovers and India-match mid-rolls, are offered at ₹1 to ₹4 crore. On JioHotstar, CPMs are pegged at ₹500–600, underscoring the premium being placed on digital audiences.

Ad rates on television have risen as well. JioStar, the official broadcaster and streaming partner, has raised pricing by 10–15 percent compared to 2022. A 10-second slot is quoted at ₹1.5 lakh, with premium inventory for India fixtures and knockout matches going up to ₹3 lakh. JioHotstar’s OTT inventory is also in demand, adding another dimension for advertisers seeking reach and frequency. Sports Mint Media