Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors

November 12, 2025

Made in the USA by Skilled Artisans Using Premium Fabrics

DALLAS, TX (November 12, 2025) /SPORTSWIRE WOMEN/ – Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel. Founded by four women and born from a shared love of fly fishing, Soča has debuted its inaugural foundation collection with a series of pop-up trunk shows in a handful of western states, with markets including Denver, Colorado; Jackson Hole, Wyoming; and Dallas, Texas.

Soča’s initial collection is a curated threesome of elevated basics, including “The Button Down”, “The Jacket”, and “The Sun Shirt”. Available direct to consumer and at regional pop-ups so far, each style is intended for active days and designed with tailored silhouettes for women who move from city streets to trailheads and picture-perfect river eddies.

“During our adventures on the river, we identified a significant gap in the outdoor apparel market: high-quality, well-designed fly-fishing clothing specifically created for women by women,” said cofounder Eleanore Pitney. “We named our company after the stunning Slovenian river we fell in love with during our inaugural fishing trip together. Our mission with Soča is to blend fashion with mountain and outdoor performance that moves from river to an après social or dinner back in town.”

For women seeking sophisticated styling in their adventures, Soča is offering the following for Fall 2025. Proudly Made in the USA with imported materials, Soča apparel is sewn in the USA by skilled artisans, using premium fabrics carefully selected from international suppliers.

The Button Down
Redefining a timeless wardrobe staple with modern functionality, this shirt combines crisp style with advanced performance features. The mechanical stretch material offers comfort while casting on the river or passing a snack to a friend or the next generation of young fly-fishing apprentices in the back seat. Quick-dry and moisture-wicking, The Button Down features an anti-pilling fabric for enduring style. $150

The Jacket
The Jacket is the perfect outer layer for crisp mornings on the river or walking the dog as the sun goes down. A high collar protects from cold breezes, adding extra comfort on chilly days, and the length hits comfortably at the lower waist, leaving ample room for a hip pack. The insulated body helps provide core insulation, while the sleeves are designed to dry quickly from splashing. Hand-warmer pockets keep personal essentials secure with an internal zipper. The Jacket features a water-repellent shell and a moisture-wicking, anti-microbial lining. $300

The Sun Shirt

A new and modern twist on an on-the-water essential, The Sun Shirt is the ultimate fusion of performance and protection for women out in the wild. Perfect for hiking, fishing, or just chasing the sun, this lightweight hooded sun shirt is crafted with breathable, quick-drying fabric, staying cool and dry no matter what the river throws at it. Equipped with built-in UPF sun protective fabric and an oversized hood designed to fit over a hat or ponytail, The Sun Shirt features 4-way stretch that moves effortlessly, offering unrestricted freedom while casting. Offered in 4 natural and pop colorways. $120

“Fly fishing has been a part of my life since I was a kid fishing with my dad. It was our way of connecting with nature and with each other,” added Pitney. “Later, I found that same joy and sense of community with my closest friends on the water. That’s what inspired the four of us to create Soča, to help more women experience the beauty and connection that fly fishing brings.”

​​Consumers can visit with Soča and see the newest styles in 2026 at The Virginia Fly Fishing & Wine Festival in Doswell, VA, on January 9th & 10th, and The Fly Fishing Show in Denver, CO, on February 6, 7 & 8, and in Lancaster, PA, on March 14 & 15.

photo credit: Peter Lobozzo

About Soča

Founded by four childhood friends from Texas, Soča was born from annual fly-fishing trips that began in 2018. During adventures on the river, Soča’s founders identified a significant gap in the outdoor apparel market, as they themselves were seeking high-quality, well-designed fly-fishing clothing specifically created for women by women. Named after the stunning Slovenian river of their inaugural fishing trip, Soča was born with a mission to equip more women with both the clothing and the confidence to experience the connection and camaraderie of fly fishing and the outdoors. United by a love of the outdoors and commitment to lasting friendship, Soča’s founders are bringing a unique perspective to an industry that has long overlooked the needs of female anglers and women looking for true style in their outdoor clothing capsules. To learn more, visit socastyle.com or follow along on Instagram.