Exclusive: Adidas extends deal with Women’s National Football Conference

December 8, 2025

Adidas’s early history is in international football, but in recent years, the brand has been throwing its weight behind American football—women’s tackle football, to be exact.

That is now set to continue. Adidas, which was one of the first sponsors of the Women’s National Football Conference (WNFC) during its inaugural season in 2019, is re-upping its deal with the league through 2028, WNFC founder and CEO Odessa Jenkins exclusively told Marketing Brew.

The relationship has been integral to the growth of the young league by aligning it with a recognizable sports brand, Jenkins said. MARKETING BREW