The Surging Femtech Sector Is Racing Toward a $267B Future

January 8, 2026

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health

It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once.

Hormonal health, fertility, perimenopause and menopause are increasingly shaping marketing efforts, wearables and health platforms, moving beyond once taboo topics. In LinkedIn News’ annual “Big Ideas” roundup, Melinda French Gates named women’s health one of the defining trends for 2026, pointing to renewed investment, research and technological progress.

That growing visibility is now translating into real market power.

According to a new market report from Astute Analytica, the global femtech market is projected to grow from $63 billion in 2025 to nearly $267 billion by 2035, reflecting a compound annual growth rate of more than 15%. North America accounted for roughly 38% of the global femtech market in 2024, driven overwhelmingly by the U.S.

Here’s what’s driving the growth, where it’s showing up most and how fitness brands are responding.

The Care Gap

While the topline numbers are striking, the more consequential takeaway lies beneath them: femtech’s growth is being driven by unmet clinical needs rather than marketing alone, with menopause and midlife health emerging as the sector’s most aggressive growth spaces.

Astute Analytica estimates that 75% of women seeking menopause care currently receive no treatment, while roughly 80% of OB-GYNs lack formal menopause training, which has coincided with the growth of femtech platforms focused on hormonal health and longevity.

And for many women, the knowledge gap remains just as stark, as three in four say they’ve never received any education on the transition, while 80% report feeling unprepared, according to a recent report from vaginal probiotic brand O Positiv Health.

Platforms are responding. Weight Watchers has made a decisive move into menopause care, tapping Queen Latifah as the face of a new program spanning perimenopause through postmenopause. Telehealth giant Hims & Hers announced last fall that it would enter the perimenopause and menopause space with a line of personalized treatment plans on the Hers side of the platform.

Wearables Enter the Conversation

Astute Analytica also highlights how the rise of advanced wearables, such as smart ring maker Oura, is reinforcing the equipment segment, which now commands roughly 45% of the femtech market.

The wearable shift continues to accelerate. IdentifyHer’s new AI-powered wearable, Peri, is meant to track and decode perimenopause symptoms in real time. Ultrahuman, meanwhile, has partnered with Clue, a women-led cycle-tracking app, to link biomarker data from its Ring Air with cycle insights. Athletech News