Just Women’s Sports Brings Fan Activation And Live Podcast Taping To Women’s Final Four

March 16, 2026

Just Women’s Sports (JWS), the leading multimedia platform dedicated to women’s sports, will show up in a big way at the 2026 NCAA Women’s Final Four in Phoenix through a fan-focused activation in partnership with Culver’s and a live taping of Between the Lines presented by Intuit TurboTax.

As part of the event, Culver’s, the national restaurant chain, will present a pop-up “Hall of Champions” experience celebrating the legacy and traditions of women’s college basketball. The immersive exhibit will highlight key moments in the tournament’s history while bringing fans together through player meet-and-greets, live interactions, and free Fresh Frozen Custard.

Women’s college basketball is seeing unprecedented momentum, with fans traveling, gathering, and showing up for the sport in record numbers. Culver’s presence at the Final Four reflects the brand’s longstanding focus on community, tradition, and the people who make the game special.

“As a female led company, we understand how important representation is, so we couldn’t wait to celebrate women’s sports in such an exciting way,” said Alison Demmer, senior public relations manager at Culver’s. “Through the ‘Hall of Champions,’ we’re thrilled to honor the legacy of the women’s game and create moments where fans can come together around tradition, community, and Fresh Frozen Custard.” PR Newswire