Young people researching health topics on TikTok will find an alarming amount of misinformation on the platform, a new study says.
About 44% of TikTok videos related to sinusitis contained non-factual information, researchers reported recently in the journal Otolaryngology-Head and Neck Surgery.
Further, almost half of the videos came from “non-medical influencers” – content creators with more than 10,000 followers who did not identify themselves as medical professionals.
These videos sometimes promote genuinely dangerous “treatments,” the researchers added.
At the very least, the videos cause confusion or lead people to delay effective care in favor of half-baked alternative therapies. Healthday
New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ – Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The event will feature a reception and panel discussion to celebrate all women blazing a trail, on the track and in the boardroom, the evening of Friday, May 3, at Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
The event will bring together more than 100 leaders, influencers, race car drivers, and notable industry executives to discuss the current climate of the sport, celebrate its continued growth, and look towards the sport’s future. The panel will feature a lively conversation about women as leaders and competitors, in society and motorsports, with pioneering motorsports legend Lyn St. James, 2023 Porsche Sprint Challenge champion Ashley Freiberg, and Chief Diversity Officer for Seminole Hard Rock Stephanie Piimuana, that will be moderated by Parity CEO Leela Srinivasan. The discussion will cover current issues and opportunities for a more diverse and inclusive motorsports industry.
This special one-day event will be held leading up to the F1 Miami Grand Prix (May 3-5), one of the most notable races of the calendar year and a tentpole in the global sports calendar. Women with Drive Miami is the latest event as part of WIMNA’s ongoing Women With Drive series, which supports and enhances opportunities for women across all disciplines of motorsports. Additional partners for the event include Porsche, Mobil 1, Racing Prodigy, and Yokohama Tires.
Parity, WIMNA, RBC Wealth Management and supporting partners will also distribute a total of $5,000 in scholarships to attending women drivers.
“We’re honored to partner with Parity and RBC Wealth Management for this exciting reception and panel discussion. Our shared vision of gender neutrality fits perfectly with WIMNA’s efforts in enabling and advancing careers for women,” says Cindy Sisson, WIMNA’s Executive Director. “The evening will be engaging, informative and entertaining.”
“We are thrilled to announce our official partnership with Women in Motorsports North America for this seminal industry event,” says Srinivasan, CEO of Parity. “In collaboration with WIMNA and RBC Wealth Management, Parity stands firm in its commitment to fostering diversity and empowerment within motorsports and beyond. By celebrating and supporting women in this dynamic field, we not only embrace inclusivity but also champion the industry’s boundless potential.”
“The popularity of women’s sports is at an all-time high, racking up big wins with fans, mainstream viewers, as well as prospective owners and sponsors. Yet, despite this rapidly expanding acclaim and demand, women athletes still earn far less than their male counterparts,” says Shareen Luze, Head of Culture and Field Experience at RBC Wealth Management. “RBC Wealth Management is dedicated to fostering workplaces and communities where everyone can reach their full potential. And that includes supporting events like Women with Drive Miami that highlight the need for equal opportunities and income for women athletes.”
This partnership is the latest RBC initiative dedicated to supporting women’s sports across a number of important areas. RBC has commissioned ongoing research in partnership with Wasserman and The Collective, Wasserman’s women-focused division. The first report, The New Economy of Sports, seeks to:
- examine the athlete income gap
- illustrate the opportunities women athletes present to brands, sponsors and investors
- arm key stakeholders in sports with the data needed to make a strong business case to drive positive change
For press interested in attending, please get in touch with michelle@22-spring.com for more information.
###
About Parity:
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and Strava to more than 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.
About Women in Motorsports North America (WIMNA):
Women in Motorsports North America is a community of professional women and men devoted to enabling opportunities for women across all motorsport disciplines. Founded as a 501c3 in April 2022, WIMNA is quickly establishing its positive impact on motorsports, supporting and creating resources that enable women drivers, technicians, engineers, operations staff, business-related, media, and more to thrive in the industry. Best known for its Women with Drive Summit, which is held each year, WIMNA also provides resources, mentorship, coaching, career connections, and more. Learn more at womeninmotorsportsna.com.
About RBC Wealth Management – U.S.
Founded in 1909, RBC Wealth Management delivers trusted advice and world-class wealth solutions to individuals, families and institutions. A subsidiary of Royal Bank of Canada (RBC), it is one of the largest full-service wealth management firms in the U.S., supporting the complex needs of high-net-worth and institutional clients by providing access to private banking, credit, investment management, asset management and other services. In the United States, RBC Wealth Management has $570 billion in total client assets with more than 2,100 financial advisors operating from 190 locations in 42 states. RBC Wealth Management, a division of RBC Capital Markets, LLC, registered investment adviser and Member NYSE/FINRA/SIPC. Learn more at rbcwm.com
April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners.
Some time ago, in a conversation with Emelie Forsberg, the NNormal design team pinpointed the challenge many women face in finding a comfortable and functional trail running top that gives them the necessary confidence for all types of training and races, or even allow to carry flasks, gels and other kinds of objects.
The team quickly understood what Emelie meant and this need was the perfect inspiration for NNormal to start working on a solution that combined sustainability, performance and comfort.
The NNormal Trail Cropped Top is a product specifically designed for women who seek performance and value comfort during races or training sessions. Developed by a team of women, it has been designed to offer an innovative and lightweight product that provides the necessary support to feel confident in all types of outdoor activities.
Emelie Forsberg and the solution to a need
The voice of the athlete and NNormal ambassador Emelie Forsberg was key in the development of this product, which underwent an intense testing process to create the very best version.
Emelie explains, “I found it very difficult to find a comfortable top that fit well and had pockets, to feel lighter in my races. It was great that the NNormal design team wanted to work on it, and the experience has been fantastic. I would love to continue collaborating on creating products for women.”
The innovation: the cropped top pockets
The NNormal Trail Cropped Top has three pockets to carry all kinds of necessary items during activities. The top pocket, small and around the neck, is ideal for carrying small items securely, such as keys, with a ring attached to an elastic strap. The two side pockets let you carry larger items such a phone, gels, flasks and even a windstopper.
Developed by women for women
“The goal was to create an innovative, sustainable product specifically designed for women: with lightweight and recycled materials, and three different pockets to provide enough storage for short and medium races. This does away with the need to wear a vest, especially in hot conditions. The cropped top’s fitted cups provide moderate support and can be removed if you prefer to wear a sports bra underneath for maximum support,” explains Zoe E. Geoghegan, apparel product development manager at NNormal.
Made with sustainable materials
The NNormal Trail Cropped Top has been designed for athletes who want to respect the environment without compromising quality or comfort. It is made of 85% recycled polyester and 15% elastane; while the lining is 87% recycled polyester and 13% elastane. All this makes it as respectful of the planet as it is of the wearer’s skin.
A video call with Emelie Forsberg
Those who purchase the NNormal Cropped Top before April 31st, either through physical stores or at www.nnormal.com, will have the opportunity to join a video call with Emelie Forsberg, aimed at delving into the origin of the Cropped Top and the needs of women who, like her, love running or have made running a lifestyle.
Media Kit
1. Video
4. Emelie Forsberg x Cropped Top
For more information please don’t hesitate to contact Danny Kuzio at dk@pressforward.agency
Following a historic playing career with the Seattle Storm, four-time Seattle Storm WNBA champion Sue Bird is re-joining the franchise, this time as a member of the organization’s ownership group.
The Storm announced the news Wednesday but did not disclose Bird’s stake in the franchise.
While it is significant Bird is joining the Storm’s ownership group, she is also already an investor in a professional women’s sports franchise. In July 2022, NJ/NY Gotham FC announced that Bird had become a minority investor in the club. The Athletic
An endowment of $1.05 million will fund career development for women in sports, according to a news release from the UNLV Athletics Department.
The Diana Bennett Career Development Program for Women’s Sports will provide internship programming, resume building, career professional development and a variety of networking and job experience initiatives. The program is part of the “Rebel Up” Campaign, the Athletics Department said. 8news
Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL season, a source close to the club, who was granted anonymity because the details are private, told Sportico.
Sprouts Farmers Market’s logo will continue to be positioned on the lower back of ACFC’s official jerseys, including on all home, away, authentic, replica and special edition first-team jerseys available for purchase. Sportico
Caitlin Clark is soon expected to sign her first major sponsorship as a professional women’s basketball player, according to several reports.
The Wall Street Journal and the Athletic said Tuesday that Clark, 22, is on track to ink a $28 million endorsement deal with Nike that will span over the next eight years.
Clark is expected to receive a signature shoe in the brand’s catalog, according to the Athletic, which also reports the Indiana Fever star’s deal carries potential bonuses. People
New York, NY, April 24, 2024 /SPORTSWIRE WOMEN/ – The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent in branded content through their partnership with Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
The GIST is leveraging Parity’s expansive network of more than 1000 women athletes to partner with brands and unlock new heights in reach and engagement through branded content that will showcase the stories of these remarkable athletes. Together, Parity and The GIST, both women-led, will strategically curate and select athletes for bespoke branded initiatives – ranging from social and newsletter content, podcast segments, and in-person events – to cultivate synergistic relationships between brands and women athlete talent.
“The GIST could not be more excited to partner with Parity to continue our shared vision to level the playing field for women athletes,” says Ellen Hyslop, Co-Founder and Head of Content of The GIST. “Our partnership will bring well deserved attention and opportunities to these incredible athletes, and in turn, the brands will benefit from the immense value these athletes will add to their campaigns. Parity’s work to draw brands into the women’s sports space is imperative to the growth and success of the industry and we look forward to using our platform at The GIST to elevate that content and create thoughtful, impactful partnerships.”
“The GIST has been instrumental in reshaping the narrative surrounding sports by offering equitable coverage of both women’s and men’s sports in an engaging, easily digestible format,” says Leela Srinivasan, CEO of Parity. “From household favorites to Olympians and emerging talents, athlete collaborations serve as a unique gateway to the heart of sports culture and offer brands unique opportunities to connect authentically with diverse audiences, tap into new markets, drive engagement, and cultivate lasting relationships with fans. Our collaboration marks a significant stride forward in amplifying the visibility of elite women athletes and building branded alignment to champion women’s sports at the source.”
Parity and The GIST officially kicked off the partnership alongside Modelo last month at the CONCACAF W Gold Cup that featured a branded content activation with Angel City FC defender and NWSL All-Star Ali Riley. Additional collaborations between Parity and The GIST will be released in the coming weeks.
For more information on opportunities or to partner, please visit The GIST website.
# # #
About The GIST:
Founded in 2019, The GIST is a women-led, inclusive sports media brand that’s leveling the playing field in sports. By providing engaging and accessible content through delivering top headlines in witty newsletters, and keeping sports fans informed and entertained via podcast and social media, The GIST is reshaping the sports industry and reinventing the dialogue around sports by providing equitable coverage to men’s and women’s sports. Dedicated to addressing the subjects and perspectives that have often been ignored, The GIST is rapidly growing an inclusive and empowering community for all sports fans. For more information on how The GIST is shaking up the sports industry, visit thegistsports.com or follow The GIST on TikTok (@thegistsports), Instagram (@thegistusa, @thegistca) and X/Twitter (@thegistusa, @thegistca).
About Parity:
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and Strava to more than 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.
Media Contacts:
The GIST: thegist@dkcnews.com
Parity: michelle@22-spring.com
A new invitational for the world’s top sprinters will feature the largest purse ever for a women’s-only track event.
Alexis Ohanian, co-founder of Reddit and husband to Serena Williams, told ESPN on Tuesday that his venture capital firm Seven Seven Six is investing in women’s track with the 776 Invitational. The event will take place at the end of September and aims to modernize the sport and its fandom.
The prize money will be $60,000 for first place, $25,000 for second place and $10,000 for third place in each event. ESPN
On March 7, the reigning back-to-back champion Las Vegas Aces announced they had sold out of season tickets, an apparent first in the WNBA. On Monday, the Dallas Wings and Atlanta Dream both announced they’d done the same.
Clark has undoubtedly created more buzz around women’s hoops, but the league was already heading in this direction before she declared for the draft. The WNBA notched its best Finals viewership since 2003 with October’s series between the Aces and the New York Liberty, up 36% from the year before. Last year’s regular season was the most watched in 21 years and best attended in 13 years. FOS
