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November 30, 2023
20 Most Fit Countries in the World
According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion of the world's population still struggles with the repercussions of being overweight and underweight. In...
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November 29, 2023
Women’s Sports Revenue Set to Hit $1B In 2024
In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....
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November 28, 2023
Nike and Alberto Salazar settle $20 million lawsuit with Mary Cain over alleged abuse
Nike, disgraced coach Alberto Salazar and distance runner Mary Cain reached a settlement in the $20 million lawsuit filed by Cain, as reported by The Oregonian. The lawsuit accused Salazar of emotional and physical abuse towards Cain and highlighted Nike’s alleged failure to provide adequate oversight during her time with Salazar. Cain, who ran for Nike’s...
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the advice...
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November 27, 2023
Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024
Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s website and app to discover local businesses, the company has begun tracking search trends...
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November 27, 2023
Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation
BOULDER, CO (November 27, 2023)/SPORTSWIRE WOMEN/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department...
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November 23, 2023
Kristin Armstrong Q&A: ‘I retired, had a baby, and then won Olympic gold’
Kristin Armstrong is one of the greatest time trialists of all time. She became world champion in the event twice during her career, and won three successive Olympic gold medals, at Beijing 2008, London 2012 and Rio 2016. The American is now a coach and ambassador for the virtual cycling...
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November 21, 2023
New research shows extreme exercise could weaken your defenses
Recent studies suggest intense physical activity may compromise your immune system. The study emphasizes that while moderate exercise is generally associated with immune system benefits, pushing the body to extremes may have the opposite effect. The research explores how prolonged physical activity can lead to immunosuppression, making individuals more susceptible to...
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November 21, 2023
Americans Are Spending More on Supplements, Especially Performance & Recovery
Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins and supplements is a growing “super category” in terms of revenue, with sales of $13.5...
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November 21, 2023
Strava Data Confirms Women Are Smarter Racers
After years of stagnation post-pandemic, more women are racing marathons in 2023, with an 18 percent increase from 2022. Not only are more women racing, but they are making incredible strides. Strava said women were more likely to hit their goal in all pace groups. For runners targeting a finish...
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November 20, 2023
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional Level 2 Avalanche Courses...
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November 20, 2023
Nike Tops List of Brands Supporting Women’s Sports
A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...
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November 20, 2023
How Two Ten’s WIFI Organization Is Fueling Women’s Advancement in Footwear Industry
The Two Ten Foundation‘s Women in the Footwear Industry (WIFI) community is moving in full force as it relaunches. Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, WIFI has provided a community and forum for women to connect and support one another. Since its...
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November 17, 2023
Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness
The Movement Club, a fitness platform and app founded by “Dancing With The Stars” pro and certified trainer Lindsay Arnold, continues to make waves in the world of fitness and wellbeing with the launch of its first-ever Postpartum Program. Launched in September, the program comes on the heels of the...
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November 16, 2023
Athleta’s Q3 Sales Tumble 18 Percent
Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...
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November 16, 2023
For Shalane Flanagan, Community Is An Essential Part of Women’s Running
For Shalane Flanagan, community is an essential part of women’s running. The Olympian, NYC Marathon champion, and coach shares how the social side of the sport elevates performance. Women's Running (possible paywall)
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November 16, 2023
The 50 Best Places to Work in 2023
Forget about the ping-pong table. Workers today want three-day weekends, unlimited paid time off, reoccurring mental-health breaks, and other perks aimed at work-life balance. These are the companies that have gone above and beyond to keep their employees happy, while also encouraging them to pursue their outdoor passions. Outside Online
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November 16, 2023
A Gift Guide for Strong Girls from Strong Girl Publishing
The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...
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November 15, 2023
LPGA to award $4 million to season finale winner next year under extension with CME Group
Already offering the single-largest payday in women’s golf, the LPGA said Wednesday that next year’s winner of the season-ending CME Group Tour Championship will receive $4 million, equal to the PGA Tour’s new signature events. The big increase — double what the winner gets this year — comes from a...
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November 15, 2023
Marathon Runner Is Banned for 12 Months After Using a Car to Finish in Third Place
A marathon runner who accepted a trophy for her third-place victory earlier this year has been labeled a cheater, the BBCreports. Joasia Zakrzewski, a 47-year-old Scotland native, took the medal in the 50-mile 2023 Manchester to Liverpool Ultras50 marathon on April 7. However, tracking data showed that Zakrzewski used a...
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November 14, 2023
US men die 6 years before women, as life expectancy gap widens
We've known for more than a century that women outlive men. But new research led by UC San Francisco and Harvard T.H. Chan School of Public Health shows that, at least in the United States, the gap has been widening for more than a decade. The trend is being driven...
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November 14, 2023
Oiselle Names Arielle Knutson as CEO
Seattle, Wash. (November 14, 2023)/SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...
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November 14, 2023
Running vs. Walking: Which Is Better for Lasting Health?
Walking is among the world’s most popular forms of exercise, and far and away the most favored in the United States. And for good reason: It’s simple, accessible and effective. Taking regular walks lowers the risk of many health problems including anxiety, depression, diabetes and some cancers. However, once your...
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November 13, 2023
Woman-Owned VIM & VIGR Celebrates Tenth Anniversary with Record Growth in Sales and Compression Sock Market
Missoula, Mont. (Nov. 13, 2023)/SPORTSWIRE WOMEN/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, celebrates a decade in business with record growth in 2023. Launched with a single style of compression socks in 2013, VIM & VIGR has grown to include dozens of...
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November 9, 2023
Major Pay Increases Hitting International Women’s Soccer
As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million. The winning club of the final match will earn $527,000, in addition to other prize...
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