February 1, 2023

CAA to represent women’s hockey players, signing eight

CAA is now representing women's hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women's hockey players, including two-time Canadian Olympic medalist Blayre Turnbull and Boston College captain Hannah Bilka, to its initial roster, promising to provide the same...

February 1, 2023

Athletica Leads Collaborative Study on Female Endurance Training with Cutting-Edge Technologies

A new study will examine the correlation between menstrual cycles and endurance training in female athletes with three technologies collaborating; Athletica.ai, HRV4Training, and Mira Fertility. Trizone

February 1, 2023

NWSL and Adobe launch female content creator programme with multi-year deal

The National Women’s Soccer League (NWSL) has struck a multi-year partnership with creative software specialist Adobe that will see the US-based property launch a new programme for female content creators. SP

January 31, 2023

Meet Megan LaMothe — The Woman Changing The Golf Game

Megan LaMothe never asked for any handouts. As a small business owner she's earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for...

January 31, 2023

Skydiving Trail Runner Allie McLaughlin Takes Flight

Although McLaughlin has been skydiving more than 330 times in the past six years, this was no typical jump. On this occasion, with Droplyne Balloons an hour southeast of Phoenix, she went up in a hot air balloon that rose about 10,000 feet above the ground, then, while wearing Hoka...

January 31, 2023

Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement

In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...

January 28, 2023

Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup

SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...

January 28, 2023

Specialized dissolves inclusionary women’s clothing brand Machines For Freedom

The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond. Cycling News

January 27, 2023

Most Americans aren’t getting enough exercise, study finds

Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human Services recommends healthy adults spend at least 150 minutes per week — roughly 20 minutes a...

January 27, 2023

Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection

The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when outside. Also, Merrell revealed in its report, which released in November 2022, that the LGBTQ+...

January 27, 2023

Meet the Runner Determined to Get More Women of Color Coaching

The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming certified run coaches. The initiative aims to address a lack of representation among coaches in...

January 26, 2023

Women’s Cricket League in India sells five teams for $570 million

The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112 million to add the Mumbai women’s team to their portfolio. Diageo, which runs the Royal...

January 26, 2023

$3 Million Worth Alex Morgan Shockingly Surpassed Serena Williams and Naomi Osaka To End 2022 As the Most Endorsed Female Athlete

It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a large role in helping women’s soccer gain the popularity it enjoys today. Essentially Sports

January 26, 2023

Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports

January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ - Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk Femmes is co-hosted by Julie Young and Dede Barry, both former U.S. National Team cyclists....

January 25, 2023

Black-Owned Femtech Apparel Brand Oya Raises $1.3 Million

Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports. SB

January 25, 2023

WNBA Players’ Push for Charter Flights Grounded by Money

The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in favor of private planes. Sportico

January 25, 2023

Women-Only Trail Running Groups Are Key to Growing Female Participation in Trail and Ultrarunning

While women’s representation in running has come a long way, we are still far from seeing a 50/50 split at the start lines of ultra races in 2023. According to RunRepeat’s State of Ultrarunning’s report, 23 percent of ultra marathon participants in 2022 identified as female, as opposed to a...

January 25, 2023

Top WNBA Prospect Haley Jones Is Using NIL to Elevate Women’s Hoops

The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats by Dre. But she also has partnerships with companies like natural hair care brand Uncle Funky’s...

January 24, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women's Running  

January 24, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces this weekend for their “unethical” treatment of her in the wake of her pregnancy announcement. U.S....

January 24, 2023

The triathlon world champ making Oscars headlines in Hollywood

Triathlon is a sport that requires top-level performance across three difference disciplines to achieve success at the highest level and with five World Championship titles, there’s no doubt Scotland’s Lesley Paterson has done just that. Alongside her writing partner, Ian Stokell, they wrote the screenplay for a new adaptation of All Quiet on...

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 23, 2023

WNBA Set to Test Its Popularity, Weigh Expansion in Canada

Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air on Sportsnet and TSN. FOS

January 23, 2023

New Campaign Aims To “Correct The Internet” & Make Sportswomen More Visible

The inconsistency of searchable facts that disadvantages sportswomen is behind a new global campaign called “Correct The Internet” which is the collective work of an international group of like-minded people that seeks to highlight and correct inaccuracies in internet search results and make sportswomen more visible as a result. B&T...