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August 11, 2022
Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...
August 10, 2022
US Open Ticket Sales Spike After Serena Retirement Announcement
Serena Williams’ retirement announcement provided a significant bump in ticket sales to the tournament where she’s expected to make her last appearance. The USTA reported that it sold 16,500 tickets to the US Open on Tuesday — the day that Williams announced she would be retiring from tennis, likely after...
August 9, 2022
WNBA union president was stuck overnight at airport between games. She’s calling for league to allow charter flights for teams
Unlike in the NBA, WNBA teams aren't permitted to use charter planes for travel, which has caused headaches for WNBA teams in the midst of travel. The latest example has come with the Los Angeles Sparks' star player Nneka Ogwumike - who happens to be the Women's National Basketball Players...
August 9, 2022
Serena Williams Says Farewell to Tennis On Her Own Terms—And In Her Own Words
I have never liked the word retirement. It doesn’t feel like a modern word to me. I’ve been thinking of this as a transition, but I want to be sensitive about how I use that word, which means something very specific and important to a community of people. Maybe the best word...
August 8, 2022
Women’s sports bar Rough & Tumble to open in Ballard this winter
Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their big screens, plus the bar will be a hub to watch all Seattle Storm and...
August 8, 2022
Federal government directs $2 million to women and girls in sport
The federal government is giving $2 million to Canadian Women and Sport to reduce barriers and retain women and girls in sport over the next two years. Canadian Women and Sport published a study in 2016 that found 41% of the country's girls between three and 17 don't play sports. Non-participation...
August 8, 2022
Sue Bird’s Final Regular-Season Home Game Sets Attendance Records
WNBA legend Sue Bird took the hardwood for her final regular-season home game on Sunday evening — to a historic crowd. About 18,100 fans packed into Climate Pledge Arena in Seattle to celebrate Bird’s illustrious career, the team announced. FOS
August 8, 2022
Nike Is Launching a Maternity Training Program
Nike wants to make it easier for pregnant and postpartum people to get back into sport. The athletic giant revealed its global maternity training program today, dubbed Nike (Move) Like a Mother. The new Nike Training Club app program, according to the company, is aimed at offering guidance and support...
August 8, 2022
Morro Bay, California Welcomes East Coast Fitness Celebrity For A First-Of-Its-Kind Event At The Iconic Morro Rock
Morro Bay, CA /SPORTSWIREWOMEN/ - The Morro Bay Chamber of Commerce is excited to announce that as part of their brand-new reimagined and rebranded 2022 Avocado Margarita Food and Drink Festival, Friday, Sept. 9 - Sunday, Sept 11, the event will feature satellite stage events at the iconic Morro Rock...
August 7, 2022
Surfing the biggest growth sport among women in Australia
Surfing was one of the fastest-growing activities during the pandemic, alongside basketball and soccer, with 196,000 people aged 15 or older picking it up in 2020 or last year, according to the latest data from the Australian Sports Commission. AFR
August 5, 2022
Women’s soccer gear in demand after historic England win
Weekly sales of women's soccer gear have tripled since the start of the women's European Championship that ended on Sunday with an historic England win, according to retailer Fanatics Inc, which sold official merchandise for the tournament. The spike in sales demonstrates the growing appeal of the women's sportswear market,...
August 5, 2022
Meet The Female Executives Who Bring To Life Vans U.S. Open Of Surfing, World’s Largest Action Sports Festival
Despite the equitable earnings for female athletes, action sports still retain a heavy male presence—from agents to executives to brand owners, even to the members of the media who cover it. So the fact that the three pillars supporting the Vans US Open of Surfing are all high-level executive women...
August 5, 2022
Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a...
August 4, 2022
Brittney Griner found guilty in Russian court, sentenced to nine years in prison
Griner was found guilty of drug possession and drug smuggling with criminal intent. The judge fined her 1 million rubles, roughly $16,300 US dollars, in addition to sentencing Grine to just shy of the maximum 10 years that she was eligible to receive. Yahoo Sports
August 4, 2022
IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance
Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...
August 3, 2022
I Stopped Running During Pregnancy—Then I Watched Mothers Compete at the World Championships
Through their performances in Eugene, Faith Kipyegon and Allyson Felix, among others, gave inspiration to one mother-to-be. Runners World
August 3, 2022
Tour De France Femmes Proves TV Hit As Viewing Figures Released
The eight stages captured, on average, a quarter of the French television audience, a total of 2.25 million viewers across the channels France 2 and France 3 and a total of 20 million people watching across the entire race. The peak was 5.1 million viewers, a 45.6% audience share, for...
August 3, 2022
An Unconventional Training Idea for Older Women
A new paper in the Journal of Sports Sciences, in setting up what turns out to be a highly unusual and interesting experiment, casually drops this little fact-bomb in its opening sentence: “The cardiac phenotype of a substantial fraction of the population, i.e., mature women, is mainly unresponsive to endurance...
August 3, 2022
Secret support: did prescription bras help Lionesses to Euro 2022 glory?
Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may have boosted the players’ athletic performances as well. The Guardian
August 3, 2022
Female athletes changing landscape on ownership in professional sports
Following public outcry that forced former owner and U.S. Sen. Kelly Loeffler to sell the Atlanta Dream — Loeffler had made derogatory comments about the Black Lives Matter movement, a cause long supported by WNBA players — Montgomery partnered with two others to purchase the Dream (she is also the...
August 3, 2022
Nike North America GM Sarah Mensah Talks About Empowering the Next Generation at FN CEO Summit 2022
Today, during a discussion at the FN CEO Summit in New York City with FN executive editor Katie Abel, Mensah detailed the importance of being a Black woman leader at the athletic giant and how she is empowering the next generation of leaders. FN
August 3, 2022
Elevate Women 4-Tri Malibu Triathlon Women’s Only Training Program
/SPORTSWIRE WOMEN/ – 2XU Malibu Triathlon is excited to announce the Elevate Women 4Tri 7-week triathlon training program will kick off the week off August 8th and lead right into race weekend September 17-18, 2022. The women’s only training program is designed to encourage participation for women learning the sport...
August 2, 2022
Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection
Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...
August 2, 2022
US Women’s Soccer League sponsorship funds from Voyager in jeopardy after bankruptcy
The funds promised to the U.S. National Women’s Soccer League (NWSL) players by Voyager Digital in a sponsorship deal may not materialize as the lender filed for bankruptcy, Sportico reported Aug. 1. The league has informed the players that there’s little hope of receiving the funds from Voyager, according to the report....
August 2, 2022
Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material
Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments. BI
