April 17, 2025

The 8 New Sports Leagues Worth Watching in 2025

Explore the future of sports in 2025: discover new leagues, emerging technologies, and innovative strategies transforming the fan experience and athlete performance. ADWEEK

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...

April 16, 2025

The Uninvited Invitational Gathers 75 Female Snowboarders From 20 Countries At Woodward Park City To Close Out The Season With $60,000 in Prize Money

Woodward Park City, Utah /SPORTSWIRE WOMEN/ - This year’s Invitational welcomed 75 competitors from 20 countries who threw down technical rail tricks for a share of the $60,000 prize purse—and the opportunity to stake their claim and legacy in the sport of snowboarding forever. Born from a grassroots movement and...

April 16, 2025

The Curve Foundation Launches First Queer Women in Sports Day – April  26, 2025 – During Lesbian Visibility Week 2025

San Francisco, CA (April 16, 2025) /SPORTSWIRE WOMEN/ — Breaking new ground during Lesbian Visibility Week (April 21-27, 2025), The Curve Foundation proudly unveils the first-ever Queer Women in Sports Day on Saturday, April 26, 2025. This historic nationwide celebration shines a spotlight on the extraordinary achievements, often-overlooked contributions, and...

April 16, 2025

Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon

TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...

April 15, 2025

WNBA Draft 2025 Headlined by Paige Bueckers Saw Second-Highest Viewership Numbers

The 2025 WNBA draft on Monday night saw the second-highest viewership numbers in league history. The ESPN broadcast averaged 1.25 million viewers and peaked at 1.46 million. This is an 119% increase from the 2023 WNBA draft. It's only the second time in WNBA draft history when the viewership numbers...

April 15, 2025

Evening exercise impacts sleep for longer than previously thought

A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime can have a detrimental effect on shut-eye. New Atlas

April 14, 2025

WNBA Draft winners and losers: Wings hit big with Paige Bueckers, Sedona Prince surprisingly goes undrafted

The 2025 WNBA Draft is in the books. Former UConn star Paige Bueckers went No. 1 to the Dallas Wings, and the rest of the lottery also went as expected. The Seattle Storm added Dominique Malonga at No. 2, while the Washington Mystics picked Sonia Citron and Kiki Iriafen at Nos. 3 and 4,...

April 14, 2025

USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub

USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...

April 14, 2025

Milk Brings Every Woman’s Marathon to Scottsdale in 2025!

Washington, D.C., April 14, 2025 /SPORTSWIRE WOMEN/- Milk, the original performance beverage, is thrilled to announce the highly anticipated return of Every Woman’s Marathon—the only U.S. marathon built exclusively for women, by women. After an unforgettable debut in Savannah, GA, this one-of-a-kind event is hitting the road, bringing its electric...

April 13, 2025

Sources: Paige Bueckers to sign 3-year deal with Unrivaled

Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers' first-year salary for the 10-week Unrivaled season will exceed what she would make in four years of her WNBA rookie contract, sources said. If Bueckers is the top...

April 10, 2025

Sephora continues women’s basketball push with Golden State Valkyries deal

Beauty retailer Sephora has struck another deal in women’s basketball by becoming a founding partner of the Golden State Valkyries. Agreement includes naming rights to team’s 31,800-square-foot Oakland training facility, which will be known as the Sephora Performance Center. SP

April 10, 2025

Female athletes to be in the majority at 2028 Los Angeles Olympics after big win for women’s soccer

Female athletes will be in the majority at an Olympics for the first time at the 2028 Los Angeles Summer Games thanks to a big win for women’s soccer. The Olympic women’s soccer tournament will be bigger than the men’s edition for the first time in 2028, the International Olympic...

April 10, 2025

LA 2028 Olympics adds swimming sprints and mixed-gender gymnastics

Sprint-distance swimming races and mixed-gender events in artistic gymnastics and golf are among the additions to the 2028 Los Angeles Olympic Games, after the International Olympic Committee’s (IOC) approval of a record 351 medal events on Wednesday. The additions are part of a broader push by the IOC to modernize the...

April 9, 2025

Supporting and elevating women in sport, the RYA launches ‘The Female Futures Group’

A new wave of change is emerging in British sailing as the Royal Yachting Association (RYA) launches The Female Futures Group, dedicated to increasing female participation and unlocking new opportunities for women and girls in the sport. Yachts and Yachting

April 9, 2025

Sports Illustrated (SI) Announces Inaugural ‘SI Women’s Games’, Slated for Fall of 2025

Today Sports Illustrated®, the leader in sports journalism, announced an all-new, biennial all-star competition featuring elite athletes across six sports. businesswire

April 8, 2025

Scientists reveal good news for ageing bodies: Why older people feel less soreness after exercise

We may associate growing older with becoming more frail and weak. After all, unexpected aches start popping up randomly as a result of a desk-bound lifestyle, and a gradual decline in muscle mass, also called sarcopenia, starts as early as our 30s. However, a new study suggests otherwise, finding that older adults...

April 8, 2025

Brooke Raboutou Is First Woman to Climb 5.15c

Brooke Raboutou just announced that she climbed Excalibur 5.15c (9b+) in Drena, near Arco, Italy. The ascent is historic – the first female ascent of a route graded 5.15c. Several women have climbed 5.15b in the past, including Angela Eiter, Laura Rogora, Julia Chanourdie, and Anak Verhoeven. Excalibur is the...

April 8, 2025

Locker Room Capital Joins Growth Capital Round for Women’s Sports Media Startup Togethxr

Los Angeles-based Togethxr, a four-year-old women’s sports media and commerce brand, has closed an undisclosed growth capital round led by co-founder Alex Morgan’s Irish firm, Trybe Ventures. citybiz

April 8, 2025

Tennis legend Billie Jean King receives first of its kind star on Hollywood Walk of Fame

The great Billie Jean King continues to break barriers, this time as the first female athlete to be honored with a sports entertainment star. abc7

April 7, 2025

New Jazzercise Program Targets Menopausal Women

Jazzercise is helping perimenopausal and postmenopausal women dance to a new beat with the launch of Vital Sculpt HIIT — a new science-backed fitness program. Athletec News

April 7, 2025

UConn-South Carolina the third-most watched women’s national championship game of all time

The 2025 women’s NCAA championship game between UConn and South Carolina drew 8.5 million viewers on Sunday, which was the third-most in the tournament’s history, per ESPN, but it was a steep decline from last year’s game and a slight drop from 2023’s matchup. New York Post

April 7, 2025

Cosmetic brands capitalizing on the expansion of women’s sports

Sports wield an influence that transcends the game, particularly in women’s sports, where the values of empowerment align closely with those espoused by cosmetic brands. Sportcal

April 5, 2025

Serena Williams bids for flag football

With the Olympic discipline scheduled to make its debut at LA28, the investment company 776 created by the former tennis player and her husband Alexis Ohanian has submitted a bid to partner with the NFL, which plans to launch professional leagues starting next year, Front Office Sports reported. Inside The Games

April 5, 2025

Elite NCAA Tournament Final Four Viewership Can’t Compete With Caitlin Clark

While the women's basketball Final Four of the 2025 NCAA Tournament contained four elite women's basketball teams, neither of the two games delivered in terms of being closely contested. The 2025 NCAA women's basketball Final Four produced great viewership that still pales in comparison to last season. SI