June 1, 2023

Cycle Syncing Is Trendy. Does It Work?

Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times

June 1, 2023

Running throughout middle age can help prevent memory decline, study shows

Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in early adulthood. Their findings, published in the journal eNeuro, show long-term running not only promotes...

May 31, 2023

The Teen Invasion of Women’s Pro Soccer Is Under Way

The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team.  WSJ

May 31, 2023

Triathlete proudly shares ‘beautiful’ racing photo where she bled through swimsuit while on her period

A triathlete has proudly shared a “beautiful” photo from a recent race, in which she bled through her bodysuit while on her period. Emma Pallant-Browne took to Instagram last week to share a photo from a race on 19 May, as she was competing in the PTO European Open triathlon...

May 31, 2023

Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls

/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...

May 30, 2023

Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™

On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™ Frito-Lay is the Official USA Snack...

May 30, 2023

Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner

LOS ANGELES-- The most valuable franchise in the National Women's Soccer League has teamed up with TicketManager to provide the company's technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket members and club seat holders at BMO Stadium. Business customers of Angel City FC will...

May 29, 2023

Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race

ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...

May 26, 2023

WNBA Opening Week Attendance Jumps 24% Year-Over-Year

Opening week attendance for the WNBA is up 24% compared to last year’s opening week, the league announced Friday. The jump in fan attendance comes alongside record-breaking WNBA TV ratings as the opening night game on May 19 between the Los Angeles Sparks and Phoenix Mercury generated 683,000 average viewers...

May 26, 2023

Google becomes official sponsor of German women’s team

The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in particular in ​​social media, and is committing to use its digital technology to increase the...

May 26, 2023

Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director

Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments. Leach was most recently chief brand officer...

May 26, 2023

Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA

Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings list, college basketball players account for ten of the top-15 spots. “If you look at...

May 25, 2023

San Diego is home to a new women’s professional volleyball team

The Pro-Volleyball Federation will be America's premiere women's professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News

May 25, 2023

Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning

Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...

May 25, 2023

Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years

Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With its British Columbia origins, Lululemon has employed and continues to employ thousands of Canadians, while...

May 25, 2023

How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue

She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability. As the national governing body (NGB) for competitive skiing and snowboarding...

May 24, 2023

People Who Exercise Handle Pain Better, Study Finds

A little bit of exercise can help keep pain in check, researchers in Norway have found. Their newly published study suggests that physically active people have a higher pain tolerance on average than those who are sedentary, while higher levels of physical activity might further increase people’s tolerance. Unfortunately for...

May 23, 2023

Lululemon to sponsor ‘ultramarathon’ for women

Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are  supported with resources and product innovations typically reserved for men,  the company said.  It will culminate in a six-day, "first-of-its-kind" ultramarathon...

May 23, 2023

Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’

Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...

May 23, 2023

Brittney Griner’s Return is Cable’s Most-Viewed WNBA Game In 24 Years

ESPN’s broadcast of Brittney Griner’s return to the WNBA last Friday was the most-viewed WNBA regular season game on cable television in 24 years and the most-viewed WNBA opening night game on ESPN platforms in 11 years. Friday’s broadcast peaked at 1 million viewers and had 683,000 average viewers as...

May 23, 2023

Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure

Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure, the Ridge Pant is a sustainably sourced, high-quality pant any adventurous woman will be proud...

May 22, 2023

Will ‘Superfood Powders’ Actually Make You Healthier?

You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass of water or a shake, their marketing typically says, and you can get all of the...

May 22, 2023

Serena Williams’ Will Perform brand launches at Walmart

Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current retail mix will more than double Will Perform’s brick-and-mortar footprint, placing it in almost 5,000 doors...

May 20, 2023

Parkour, skydiving, wing foiling — women over 50 are finding freedom in adventure sports

There's a big cohort of women in their 50s who want to challenge themselves. These women have potentially got older children who are self-dependent. They may have retired, have more time, money and the desire to do something new and adventurous. This is why a lot of 50-something women are...