July 17, 2026

‘Everybody Watches’: TIME100 Sports Honorees on Red Carpet Celebrate Rise of Women’s Sports

Multiple guests walking the red carpet at the inaugural TIME100 Sports Gala in New York City on July 16 applauded the rise of women’s sports. “Everybody watches women’s sports!” said Eileen Gu, the 2026 TIME100 Sports honoree who has won six Olympic medals. Gu said she was “honored” to be...

July 16, 2026

When is the Women’s World Cup? Dates, locations, everything to know

The 2027 FIFA Women’s World Cup will be hosted solely by Brazil from June 24 to July 25, 2027, across eight cities and stadiums that largely featured in the 2014 men’s World Cup. Tournament basics Brazil is the exclusive host, marking the first time a South American nation stages the...

July 16, 2026

Sexualized camera angles banned during women’s sporting events

The European Broadcasting Union and European Athletics have issued new “Raising the Bar” guidelines that effectively ban sexualized camera angles and editing choices in women’s athletics broadcasts. Broadcasters are instructed to avoid low-angle shots, lingering close‑ups of athletes’ bodies, and gratuitous slow‑motion replays, and instead focus on run‑ups, technique, and...

July 16, 2026

Female tennis players faced 12,000 abusive posts in 2025

Female tennis players received more than 12,000 abusive social media posts and messages in 2025, a total similar to 2024 according to AI-driven monitoring by Signify Group’s threat matrix service. There is some progress though: around two-thirds of serious abusive content was removed, and 35 accounts linked to 12 individuals...

July 16, 2026

Why Women’s Sports are a Billion-Dollar Business Opportunity

Olympic track gold medalist Dawn Harper-Nelson and ATHLOS founder Alexis Ohanian discuss the rapidly rising popularity of female athletes, the massive social media audiences they are commanding and how investors are recognizing them as high-yield business assets. Photo: Karen Obrist for WSJ.

July 16, 2026

ADHD traits more common in runners, new research suggests

A new study suggests ADHD traits may show up more often in endurance runners than in the general population. ADHD, or attention-deficit/hyperactivity disorder, is a neurodevelopmental condition that affects attention, focus and impulse control. The study, published in the journal Acta Psychologica, looked at ADHD traits in distance runners. Researchers from...

July 15, 2026

Study debunks misleading women’s exercise advice

Women should ignore most of the exercise advice they see on social media, University of Otago – Ōtākou Whakaihu Waka researchers say. In a study published in the journal Proceedings of the Nutrition Society, researchers examined four claims commonly seen online about fasted training, hydration requirements, carbohydrates and protein timing...

July 15, 2026

Gotham FC Is Hosting the Largest Women’s Sports Event in NYC History

On Wednesday night, Gotham FC hosts the Washington Spirit at Citi Field in what has been dubbed the Queens Classic, a rematch of last year’s NWSL Championship, played under the lights at the home of the New York Mets, broadcast nationally on ESPN, and attended by what is shaping up to be the largest crowd in the history of women’s...

July 14, 2026

Why TJ Maxx is sponsoring the ESPYs

TJ Maxx is deepening its push into women’s sports by sponsoring the ESPYs for a second year, tying the brand to ESPN’s awards show and its “originality and individuality” message. The company is also featuring Ilona Maher and Mallory Swanson in its activations and ads, while extending the effort through...

July 14, 2026

ESPN’s ‘Women’s Sports Sundays’ Sees Strong WNBA, AUSL Viewership

ESPN’s “Women’s Sports Sundays” is off to a strong start, led by a WNBA doubleheader that drew 1.6 million viewers for Fever-Aces and peaked at 1.8 million. It also notes the AUSL game averaged 324,000 viewers, up 41% from ESPN’s AUSL average last season, and the full women’s sports Sunday...

July 14, 2026

Cleveland WNBA Announces KeyBank As First Founding Partner

The Cleveland WNBA has named KeyBank its first Founding Partner in a multiyear deal. The partnership makes KeyBank the team’s official and exclusive retail banking partner and presenting partner of the team’s membership platform, with fan benefits tied to the franchise’s launch and 2028 debut season. 3blmedia

July 14, 2026

Ion secures media rights deal for Women’s Volleyball World Cup

Ion (the Scripps-owned network) has acquired U.S. broadcast rights to the 2027 FIVB Women’s Volleyball World Cup and will carry the tournament on its linear network, expanding its women’s sports portfolio. Ion’s deal follows the network’s recent push into women’s sports broadcasting (including continuing WNBA coverage) as Scripps grows sports...

July 14, 2026

U.S. Women Olympians Are Finally Getting Their Parade Thanks to Flavor Flav — See Everything Planned for SHE Weekend (Exclusive)

It’s never too late to celebrate the women of the 2026 Winter Games. After Flavor Flav went viral in February for announcing that he wanted to celebrate the USA Women’s Hockey team and all the star medalists from the Olympics and Paralympics, his vision has finally come to life. Taking...

July 11, 2026

Sniffing Chocolate Could Boost Your Leg Day Workouts and Curb Hunger

The smell of dark chocolate might help you get a few more reps on leg day at the gym. New research suggests that simply inhaling the aroma before and during a workout could help people improve exercise performance without taking a single bite of chocolate. In an exploratory study published...

July 9, 2026

ESPN Announces New Documentary Series “Life In The W”

ESPN will release a six-part docuseries, Life in the W, that follows WNBA stars A’ja Wilson, Napheesa Collier, and DeWanna Bonner through the 2025 season, offering behind-the-scenes access to their professional and personal lives as the league grows in prominence. The series is produced by Uninterrupted with Cookie Jar &...

July 9, 2026

Running With A Partner Feels Easier. Science Explains

Runners generally perform better with a partner because company shifts attention away from discomfort and raises perceived ease, but the fitness gains themselves still come from your training; solo runners can train the same skill by practicing effort-based pacing and scheduling quality sessions alone. Studies and practical advice recommend treating...

July 8, 2026

Older people outpacing youngsters in physical fitness, study finds

Some 58.9% of 60 to 69-year-olds are meeting physical activity guidelines compared with 57.6% of 18-29 year olds, according to a study of about 1.9 million UK adults. The Our Future Health study also points to a “mid-life exercise gap” as the amount of exercise sharply drops off among those...

July 8, 2026

Accountability Beats Motivation in Delivering Fitness Results, Data Shows

One of the few universal truths is that it’s easy to sign up for a fitness membership. Actually making it to the boutique studio class at 6 a.m. or hitting the gym after a long workday is much harder. Sticking with it day in and day out? It usually doesn’t...

July 8, 2026

ESPYS 2026: Stats behind Best Athlete – Women’s Sports nominees

Dominant in their respective sports, this year's nominees for Best Athlete - Women's Sports rewrote record books. In honor of the upcoming ESPYS, we break down the eye-catching stats behind their accomplishments. After capping off the 2025 season with a national title and Finals MVP, the Las Vegas center became...

July 8, 2026

Women’s Sports Bar ‘The Sports Bra’ Will Open Las Vegas Location in 2027

A women's sports bar chain best known for its Portland, Oregon, flagship is staking out new ground in Las Vegas, with plans to open a franchise location in 2027 at one of the city's busiest intersections. The Sports Bra will build out a space at 4080 Paradise Road, positioning the...

July 8, 2026

Women’s Pro Baseball League unveils team names for inaugural season

The Women's Pro Baseball League has unveiled the team names and identities for its inaugural season, set to begin Aug. 1 at Robin Roberts Stadium in Springfield, Illinois. The first four teams are the New York Heights, San Francisco Firebells, Los Angeles Queens and Boston Hunters. Each team name is...

July 7, 2026

Gotham FC is leaving New Jersey for Queens

Gotham FC will relocate from Harrison, New Jersey, to Etihad Park in Flushing, Queens, beginning with the 2028 season, becoming a co-tenant with MLS’s New York City FC at the city’s first soccer-specific stadium. The 25,000‑seat Etihad Park — opening spring 2027 next to Citi Field — includes dedicated spaces...

July 7, 2026

Liv Cycling Returns as Official Bike Sponsor of the Tour de France Femmes avec Zwift for a Fifth Consecutive Year

NEWBURY PARK, Calif. — [July 7, 2026] /SPORTSWIRE WOMEN/ - Liv Cycling, the only comprehensive cycling brand in the world dedicated exclusively to women, today announced its return as official bike sponsor and White Jersey partner of the Tour de France Femmes avec Zwift for the fifth consecutive year. The...

July 6, 2026

Are Supplement Strips the New Gummies?

For consumers who never quite enjoyed swallowing a handful of pills or choking down odd-tasting powders, supplement gummies felt like a long-overdue fix. They were easy to use and, for many, a sweet treat. But for the more health-conscious, the fine print made them pause. Many gummies would carry added...

July 6, 2026

Female athletes can use more carbs during marathons than guidelines suggest – this brand-new study reveals all

You could argue that mid-marathon fuelling has never been placed more heavily under the spotlight. For regular runners, the gold standard tends to be 60g of carbohydrate per hour for runs lasting 90 minutes or more. But now, research is showing that runners could take on much more – we’re talking 90g...