February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

February 2, 2026

Caitlin Clark ‘confident’ the WNBA, players union will break stalemate in CBA negotiations ahead of 2026 season

The WNBA and the players association still have yet to agree on a new collective bargaining agreement ahead of the start of next season, but Indiana Fever star Caitlin Clark is hopeful things will be settled here soon. Clark joined NBC as a contributor for its “Sunday Night Basketball” pregame...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

February 1, 2026

Unrivaled sets professional women’s basketball attendance record in 3-on-3 league’s Philadelphia debut

Natasha Cloud rooted for the 76ers as a kid growing up in suburban Philadelphia and — like so many hoopsters back in the day — idolized Allen Iverson. So when the former WNBA champion and current New York Liberty standout hit the same court where Iverson once dazzled, Cloud couldn't...

January 29, 2026

Fiesta Bowl to host national championship for women’s flag football

Organizers behind the Fiesta Bowl are getting involved in a different kind of college football. The Fiesta Sports Foundation announced Thursday it will host the first-of-its-kind national championship for Division I women’s flag football. The two-day showcase will be staged April 18 and 19 on the campus of Arizona State...

January 29, 2026

LOVB taps ex-Nike executive as pro league’s first commissioner

LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the...

January 29, 2026

Bay Club To Offer In-Facility Training Hubs for WNBA Players

As strike or lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players through the union’s new global training hub initiative With the threat of a strike or lockout looming over the WNBA, numerous fitness hubs are swooping in to support players in...

January 29, 2026

Women’s Health, Sports & Performance Institute Launches as First-of-Its-Kind Organization for Female Athletes

For decades, female athletes have been treated based on male physiology. Now, the Women's Health, Sports & Performance Institute (WHSP) is changing that. Launching today, WHSP is the first and only organization to unite leading-edge research, practical education, and world-class medical care under one roof to address the unique health...

January 29, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 29, 2026) /SPORTSWIRE WOMEN/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 28, 2026

Tennis Stars Back Gauff Against Nonstop Filming at Australian Open

Coco Gauff wasn’t thrilled about the cameras that caught her smashing her racket after her Australian Open defeat. The two-time Grand Slam champion thought her outburst was private, but backstage cameras in Rod Laver Arena filmed her breaking a racket on a ramp. “Certain moments … I feel like they...

January 28, 2026

Strava is deleting millions of users’ activities

Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...

January 23, 2026

Report: WNBA yet to respond to union’s December CBA proposal

The WNBA has yet to respond to the WNBA players union's collective bargaining proposal it provided nearly a month ago, Front Office Sports reported on Friday. That lack of movement may put the start of the WNBA season, scheduled for May, in jeopardy, according to multiple sources who spoke with...

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 22, 2026

The Women’s Sports Foundation Welcomes New President and Board of Trustees Members

The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...

January 21, 2026

Female sport coaches twice as likely as men to be bullied, study finds

Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...

January 21, 2026

Swedish study reveals when fitness and strength begin to fade

A 47-year Swedish study (SPAF-1958) from Karolinska Institutet tracked over 400 individuals born in 1958, revealing physical fitness and strength peak around age 35 before gradually declining, with aerobic capacity dropping notably after 45. Participants who increased activity later in life improved capacity by 5-10%, slowing but not halting the...

January 21, 2026

WNBA reveals 2026 schedule — even as labor battle looms over start of season

The wait is over. The WNBA on Wednesday unveiled its highly anticipated 2026 regular-season schedule, which begins May 8. But this announcement doesn’t necessarily mean the WNBA and Women’s National Basketball Players’ Association are any closer to finalizing a new collective bargaining agreement. Those contentious negotiations remain ongoing. So why...

January 21, 2026

Why Certain Songs Lead to Better Workouts, According to Science

An analysis reveals that optimal tempo, emotional uplift and rhythmic consistency are the key components of effective fitness music Most people have a go-to workout playlist to help keep motivation and energy high, especially when things get tough. But it turns out that there’s a science to the best music for workout...

January 20, 2026

Deep Blue announces 4th annual Business of Women’s Sports Summit

Deep Blue Sports + Entertainment, the women’s sports marketing strategy firm born out of the agency Giant Spoon, is bringing back its Business of Women’s Sports Summit for the fourth year in a row. This year’s event is set for April 14, with Geico as its presenting sponsor, Deep Blue founder and...

January 19, 2026

Washington Sets New American Women’s Hockey Attendance Record

Washington, DC is now the new record holder for the largest professional women's hockey crowd in history in the United States. Washington drew 17,288 fans to Capital One Arena for their PWHL Takeover Tour game between the New York Sirens and Montreal Victoire. It was the first time the PWHL...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 18, 2026

L.A. Takes The Top Spot As America’s Best City For Women’s Sports

Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...

January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...

January 15, 2026

Wait… Is Your Cold Plunge Actually Doing More Harm Than Good? Top Pros Debunk The Science

Spoiler, readers: I love a cold plunge. Because when it comes to dipping my toe into the world of wellness, I’m no stranger - even when that toe is about to meet ice-cold water. This January is no different, despite the dark mornings and cold temperatures. But as I got...

January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...