A new generation is embracing the WNBA, including young boys

October 10, 2025

The article explores how young boys are increasingly becoming fans of the WNBA, signaling a cultural shift in perceptions of women’s sports. Through marketing efforts, engaging gameplay, and relatable athletes, the league is attracting a more diverse fan base. Parents and educators note that these boys see female athletes as role models rather than exceptions. The trend reflects broader progress toward gender equality and representation in sports fandom. NY Times