Adidas tackles sports sideline pressures with ‘You Got This’ campaign

February 11, 2025

Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt.

A series of new videos show star athletes including Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal and Trinity Rodman, as well as amateurs, as they push through adversity with the aid of mentors who help them believe in themselves. Out-of-home, digital, social media and in-store activations support the film creative.

In addition, the sportswear marketer worked with behavioral scientists to develop a Sideline Essentials program promoting positive behaviors that keep people engaged in sport. Research commissioned by Adidas found that four in five amateur athletes report encountering unhelpful behavior on the sidelines. Marketing Dive