After the Women’s World Cup, what’s next for brands in women’s sports?

August 17, 2023

The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down.

This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but also broke viewership records in the US. Now that it’s coming to a close, marketers are thinking about their next moves in women’s sports, an area that’s seeing increased interest from brands. Marketing Brew