Alani Nu Surpasses $1 Billion in Sales

April 29, 2025

Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year.

Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders, shakes, energy bars and collagen to its portfolio. Key Alani Nu leadership team members will serve in an advisory capacity to Celsius. Athletech News