Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

June 27, 2024

Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the United States Golf Association (USGA). Ally also contributed to the $12 million in prizes awarded at this year’s LPGA US Women’s Open, the largest ever purse for a women’s golf tournament.

The Women’s Open prize and the Fortnite game tie into Ally’s 50/50 Pledge, an initiative the company introduced in 2022 with the goal of reaching gender parity in its sports sponsorships. Ad Exchange