Allyson Felix Launches New Sports Management Company to Empower Women

October 8, 2024

Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company.

Felix is joined by business partner and brother Wes Felix as well as sports executive Cosette Chaput as cofounders.

Always Alpha aims to empower modern women who are breaking barriers, owning their voices and creating a better future on and off the field of play. The goal of Always Alphha is to bolster the industry’s limitless potential and address dated, transactional talent management models that were not built for today’s multifaceted talent. FN