Angel City Signs NYX Makeup Brand as Sleeve Partner

November 19, 2024

Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and away jerseys of the NWSL club starting with the 2025 season.

NYX replaces women’s footwear company Birdies, which had been the sleeve partner since Angel City’s started play as an expansion team in 2022. Financial details were not disclosed.

The move expands Angel City’s relationship with NYX, which became the team’s first partner in the cosmetics category ahead of the 2024 season—NYX branding was on the back of the team’s practice jerseys. NYX was originally a “founding” partner and increased their spend significantly to acquire the sleeve real estate. Sportico