Athleta turns to resale, outlet sales to coax new customers

September 29, 2022

Athleta is expanding its customer reach via partnerships with resale site ThredUp and online discount site Shop Premium Outlets, according to a press release.

The resale program, still a pilot and dubbed “Always Athleta,” uses ThredUp’s resale-as-a-service platform. As of Wednesday, a limited group of randomly selected online customers are able to choose “Preloved” from the website’s navigation bar and shop gently used Athleta items for up to 90% off. Retail Dive