Barbie rolls out new brand campaign at WNBA game

August 30, 2024

For one night, the WNBA is living in a Barbie world.

At Friday night’s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, “Give Limitless Possibilities.” The campaign centers around a short film introduced at the game, which shows children playing with Barbie dolls while adults reflect on the traits and opportunities they wish they could give in kids, like curiosity, imagination, confidence, and heart.

The work is meant to leverage the growing momentum behind women’s sports, and basketball in particular, to reinforce Barbie’s brand messaging ahead of the holiday shopping season, Krista Berger, SVP of Barbie and global head of dolls at parent company Mattel, told Marketing Brew. Marketing Brew