Caitlin Clark may already make the WNBA a lot more money before even going pro

March 21, 2024

The 2023 NCAA Championship game between Iowa and LSU was by far the most-watched game on record — garnering an average viewership of nearly 10 million — and this has parlayed into strong viewership numbers throughout the 2024 regular season.

But while the first round of March Madness is only tipping off tonight, a new report makes it seem like Clark’s positive effect on women’s sports is already spewing to the professional level.

The WNBA is exploring separating from the NBA for its next media rights deal. The premiere women’s professional basketball league is tied with the NBA in negotiating for a media rights deal with Disney for ESPN and ABC starting the 2025 — but the WNBA views itself as “undervalued.” The Street