Caitlin Clark’s Signature Shoe Could Be $150 Million Business: Sneaker Expert

July 2, 2025

Caitlin Clark’s first signature shoe might still be a year away, but insiders say it could be worth $150 million.

Clark’s debut sneaker is expected to launch in spring 2026, following the typical two-year development cycle for signature drops. While some had hoped for a speedy release in time for July’s WNBA All Star Weekend in Indiana, the brand is taking a long view: “They want to get it right.”

In the meantime, fans will still see new Clark footwear on store shelves, with a navy Indiana Fever colorway set to drop this month and a grey pair slotted for the fall. FOS