Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming

August 29, 2025

Candace Parker retired from the WNBA in 2024. That’s when her side hustles became a full-blown business career.

Just in the last year, she was named the president of Adidas women’s basketball, published a memoir (The Can-Do Mindset) launched a podcast (Post Moves, with Indiana Fever forward Aliyah Boston), and joined an ownership group attempting to bring a WNBA expansion team to Tennessee all since retiring.

WNBA players have not yet had the opportunity to gain real wealth through their salaries. Parker is one of the best players in league history, but her WNBA base salary never cracked $200,000 in her 16-year career. She played six seasons in Russia, reportedly signing a one-year contract valued at $1.2 million in 2011. According to Sportrac, Parker earned $1,062,0000 total in her final eight seasons in the WNBA. FOS