Coco Gauff Launches New Venture With WME’s Support

April 3, 2025

The world’s highest-paid female athlete is taking greater control of her off-court game.

Wednesday night, tennis star Coco Gauff announced via social media the launch of Coco Gauff Enterprises in conjunction with talent firm WME to manage her career.

WME will represent and support the new enterprise, but it does not have any ownership in the business, according to someone familiar with the details. Sportico